Jim and Dave interview the brilliant Laura Thieme. Laura will talk about Integrated SEO & PPC Tactics, Top 5 Things You Should Know about Google Adwords to Save Money & Increase ROI, The Importance of Trend Analysis, PANDA and much more.

Webcology Podcast #146 – Better Ads in Gmail, Panda Update and Search 3.0

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Apr
7

Better Ads in Gmail, Panda Update and Search 3.0
Air Date: April 7, 2011

Jim and Dave ponder these topics: Does Google have moles in other large Tech firms? Panda update promoting big brand sites, Better ads in Gmail, Search 3.0 and Epsilons Security Breach Exposes Troubling Trend.

Alan K’necht to speak at eMetrics Marketing Optimization Summit – Apr 25

Alan will be discussing Social Media analytics on the "Social Media Metrics: Drive with Care" panel at the Toronto eMetrics Marketing Optimization Summit (April 23 - 26).

Hear Jim Hedger’s views and interviews on Webcology @WebmasterRadio.FM

Digital Always Media Creative Partner, Jim Hedger takes a look at the business and technique of web marketing on Webcology, live each Thursday at 2pm Eastern, 11am Pacific on WebmasterRadio.FM.

FEATURED BOOK : The Last Original Idea

Purchase Alan K'necht's new book called The Last Original Idea.

The Last Original Idea actually is an original idea - highly unusual in a world where "recycle" is the order of the day. It takes a light hearted look at the state of Internet marketing today and traces back each of the elements to its historical roots, clearly demonstrating that companies who understood the mistakes of the past were able to be profitable in the present. Others are a mere memory, lost in cyber-space.

Alan K’necht

Alan K'necht of Digital Always Media For over a decade, Alan K’necht has successfully run search marketing campaigns and multiple training courses on search engine optimization, web analytics, Webtrends, Google Analtyics, Site Catalyst, Social Media Marketing and Twitter. In 1998, he incorporated his company, K’nechtology Inc. and quickly became a recognized authority and frequent speaker at web and Internet marketing conferences around the world. He has contributed hundreds of articles to industry publications and has been interviewed by leading publications including the Wallstreet Journal, Cnet, CBC Radio, National Post, WebmasterRadio and many others.

Jim Hedger

Jim Hedger of Digital Always Media Jim Hedger is an organic SEO and digital marketing specialist. Jim has been deeply involved in the online marketing industry since 1998, as a SEO since 1999. He is best known as a prolific content writer, search industry commentator, WebmasterRadio.FM show host and conference interviewer. He is also a frequent conference speaker and organizer.

Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train clients and/or their staff, leaving them better equipped to manage their online marketing efforts.

Jim is co-host of Webcology on WebmasterRadio.FM. Webcology is popular weekly live-to-air broadcast with archived podcasts dating back to October 25, 2007. Webcology is heard every Thursday at 2:00pm eastern/11am pacific and is available through iTunes and on iTunes Radio.

Lyndsay Walker

Lyndsay Walker of Digital Always Media Lyndsay has been an online enthusiast for almost her entire life. Beginning at age 12, she began creating websites and in 2005 made the switch to online marketing, focusing on Search Engine Optimization and Web Analytics. Her experience as a web designer has led her to become an expert at technical SEO issues.

Lyndsay has worked as an SEO expert in a variety of fields including Internet pharmacies, payday loans, travel and e-commerce, most recently heading the Online Marketing department at Canada’s Web Shop.

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Webcology Podcast #147 – The Top 5 Things You Should Know About Google Adwords