Webcology Episode #159: RIM Layoffs; SES SF 2011 Keynote Preview
Posted by Jim Hedger in 
Research in Motion Layoffs, Interview with Susan Braton, Keynote Speaker at SES San Francisco 2011
BlackBerry maker RIM announced it will lay off 2,000 people, or 11 per cent of its workforce. Jim and Dave discuss, plus they speak with Personal Life Media founder Susan Bratton. She previews her keynote presentation at SES San Francisco 2011 on Conversion Triggers.
Webcology Episode #158: Local and Social Analytics
Local and Social Analytics with GetMeListed and Klout.
Yesterday’s episode of Webcology on WebmasterRadio.FM was interesting. We explored local search with Mike Myers and Ravdeep Sawhney, founders of GetMeListed.net and social media analytics with Megan Berry, Marketing Manager of Klout.
GetMeListed.net is the most robust local search analytic package currently available. While still officially in beta, Mike and Ravdeep are literally weeks away from market. Co-host Dave Davies from BeanStalkSEO interviews Mike and Rav about local search in the first segment of the show.
Klout.com provides the leading social influence analytics metric. Measuring user influence in Twitter, Facebook, Linked-In and FourSquare, Klout assigns an influencer scale from 0 – 100. Klout has also developed incentive partnerships with other services. Many US Klout users were offered exclusive invitations to the music service Spotify which began operations in the US yesterday. I interviewed Megan for the second segment of the show.
– Show Notes –
Webcology – Thusday July 14, 2011
(tweet-teasers)
What does your @Klout score mean? Tune into #Webcology @WebmasterRadio.FM today at 2pmET to find out. http://ow.ly/5El0G
Social and Local Analytic firms @Klout and GetMeListed.Net on #Webcology @WebmasterRadio.FM, live at 2pmET. http://ow.ly/5El0G
(warm-up news)
The future is here now: Flying Cars declared street legal by US Gov’t.
http://www.wtsp.com/news/topstories/article/200892/250/Flying-Cars-ruled-street-legal
(intro)
Analytically speaking, the web has changed dramatically over the course of our careers. For the business of marketing, effective analytics has been a god-send, allowing us to quantify our work and justify the expense to clients who probably don’t fully understand exactly what that work involves. At the same time however, analytics are only as good as their interpretation and only as good as the data being analyzed.
Today on Webcology, we have guests from two different firms working the world of analytics. Our first segment features old friends Mike Myers and Ravdeep Sawhney from GetMeListed.Net, the leader in local search analytics. Our second segment features Megan Berry, marketing manager from Klout, the current leader in social media impact analysis.
(Dave does GetMeListed.net interview)
Megan Berry – Marketing Manager for Klout.com
(interview questions note: Not necessarily asked in this order or as phrased)
1. Megan, for the 1% or so of our audience who don’t already know, how would you describe Klout in 30 seconds or less?
2. Where does Klout draw data from?
3. People use Twitter, Facebook and other social networks differently. Do you take those different types of usage patterns into account?
4. Thinking about Twitter or Facebook, what actions raise a person’s Klout scores?
5. What is the perfect Klout Score? Has anyone achieved it?
6. Klout just included 4square. How does being the mayor of the Main St. Arby’s make one a social media influencer?
7. Klout has remarkable reward programs, as exemplified by today’s Spotify offer. Are these rewards driven by sponsorships from participating organizations?
8. Can you let us in on new reward opportunities coming up in the future?
9. How does Klout monetize its service?
10. How stable is the algorithm?
SocialChat – Alan K’necht interviews Manny Rivas on Video Optimization
First things first, regardless of the rumours circulating, Digital Always Media’s founding partner, Alan K’necht did NOT cause last night’s Twitter crash, at least, not on his own. Due to heavier than normal activity, Twitter whaled and failed at a critical moment during the #SocialChat session between Alan (@aknecht) and Manny Rivas (@mannyrivas).
Secondly, Manny is one of the up and coming stars of the digital marketing sector. We’re very pleased he was able to join Alan and #SocialChat co-host Michelle StinsonRoss (@SocialMichelleR) for a conversation about YouTube and Video Optimization.
Thirdly, even with the Twitter disruption, it was a long and very involved conversation. A full version of last night’s #SocialChat can be found at Storify.
Thanks to Manny Rivas from AimClear, Alan K’necht from Digital Always Media and Michelle StinsonRoss from SocialParler for an informative and entertaining conversation.
Webcology Episode #157: MySpace Sale, Google Plus, Drew Curtis
MySpace Sale, Google Plus, and Farking Drew Curtis
Today’s Webcology episode was a complicated show. We had a very special guest this week, Drew Curtis, founder of the hilariously popular smart-assed news aggregator, Fark.com. The interview was supposed to start at half-past the hour but a mix-up with an air conditioner repair service delayed Drew by ten nail biting minutes.
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Alan K’necht to speak at eMetrics Marketing Optimization Summit – Apr 25
Alan will be discussing Social Media analytics on the "Social Media Metrics: Drive with Care" panel at the Toronto eMetrics Marketing Optimization Summit (April 23 - 26).
Hear Jim Hedger’s views and interviews on Webcology @WebmasterRadio.FM
Digital Always Media Creative Partner, Jim Hedger takes a look at the business and technique of web marketing on Webcology, live each Thursday at 2pm Eastern, 11am Pacific on WebmasterRadio.FM. FEATURED BOOK : The Last Original Idea
The Last Original Idea actually is an original idea - highly unusual in a world where "recycle" is the order of the day. It takes a light hearted look at the state of Internet marketing today and traces back each of the elements to its historical roots, clearly demonstrating that companies who understood the mistakes of the past were able to be profitable in the present. Others are a mere memory, lost in cyber-space.
Alan K’necht
For over a decade, Alan K’necht has successfully run search marketing campaigns and multiple training courses on search engine optimization, web analytics, Webtrends, Google Analtyics, Site Catalyst, Social Media Marketing and Twitter. In 1998, he incorporated his company, K’nechtology Inc. and quickly became a recognized authority and frequent speaker at web and Internet marketing conferences around the world. He has contributed hundreds of articles to industry publications and has been interviewed by leading publications including the Wallstreet Journal, Cnet, CBC Radio, National Post, WebmasterRadio and many others.
Jim Hedger
Jim Hedger is an organic SEO and digital marketing specialist. Jim has been deeply involved in the online marketing industry since 1998, as a SEO since 1999. He is best known as a prolific content writer, search industry commentator, WebmasterRadio.FM show host and conference interviewer. He is also a frequent conference speaker and organizer.
Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train clients and/or their staff, leaving them better equipped to manage their online marketing efforts.
Jim is co-host of Webcology on WebmasterRadio.FM. Webcology is popular weekly live-to-air broadcast with archived podcasts dating back to October 25, 2007. Webcology is heard every Thursday at 2:00pm eastern/11am pacific and is available through iTunes and on iTunes Radio.
Lyndsay Walker
Lyndsay has been an online enthusiast for almost her entire life. Beginning at age 12, she began creating websites and in 2005 made the switch to online marketing, focusing on Search Engine Optimization and Web Analytics. Her experience as a web designer has led her to become an expert at technical SEO issues.
Lyndsay has worked as an SEO expert in a variety of fields including Internet pharmacies, payday loans, travel and e-commerce, most recently heading the Online Marketing department at Canada’s Web Shop.
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