Webcology Episode #162 – Steve Jobs Resigns as Apple CEO; Bing SEO Fundamentals; Google Multi-Channel Funnels
Posted by Jim Hedger in 
Steve Jobs Resigns as Apple CEO; Bing SEO Fundamentals; Google Multi-Channel Funnels
Air Date: August 25, 2011
In the news, Steve Jobs Resigns as Apple CEO; Bing Gives a List of 18 SEO Fundamentals. Guest Thom Craver discusses Google Multi-Channel Funnels and how we can discover untapped opportunities in your conversion path. We also welcome Michael Mire of GetMeListed.net.
Social Chat – Alan K’necht interviews Marshal Sponder on Social Media Analytics and Measurement
Legendary web analytics author and webmaster Marshal Sponder (@webmetricsguru) was the guest for last night’s social chat, hosted by Digital Always Media’s co-founder Alan K’necht (@aknecht).
Social Chat conversations are conducted over Twitter using #socialchat as the hashtag. The interview lasted for about 90 minutes with input from dozens of other Twitter users. A full record of the interview can be found at Storify: SocialChat August 22, 2011
Webcology Episode #161: London Riots and Social Media
London Riots and Social Media with special guest Kristine Shachinger
Jim and Dave speak with Kristine Schachinger to discuss London Riots and Social Media and the potential of Social Media, specifically BlackBerry IMs, Facebook and Twitter, plus the FTC Investigation into Google centers on Android blocking competitors services preferencial placements for Google Places, Shopping Results and financial data and how Motorola Threatens Android and partner Google.
Webcology Episode #160: Google Trouble re: Nortel Patents; Digital World Expo Preview
Google vs. the Consortium and Digital World Expo preview
Jim and Dave discuss Google vs. a consortium made up of Microsoft, Apple, Oracle, Cisco and others over thousands of patents belonging to the bankrupt telecommunications company Nortel, plus they speak with Shawn Rorick, Author of Emerging Marketer and Organizer of the upcoming Digital World Expo.
Alan K’necht to speak at eMetrics Marketing Optimization Summit – Apr 25
Alan will be discussing Social Media analytics on the "Social Media Metrics: Drive with Care" panel at the Toronto eMetrics Marketing Optimization Summit (April 23 - 26).
Hear Jim Hedger’s views and interviews on Webcology @WebmasterRadio.FM
Digital Always Media Creative Partner, Jim Hedger takes a look at the business and technique of web marketing on Webcology, live each Thursday at 2pm Eastern, 11am Pacific on WebmasterRadio.FM. FEATURED BOOK : The Last Original Idea
The Last Original Idea actually is an original idea - highly unusual in a world where "recycle" is the order of the day. It takes a light hearted look at the state of Internet marketing today and traces back each of the elements to its historical roots, clearly demonstrating that companies who understood the mistakes of the past were able to be profitable in the present. Others are a mere memory, lost in cyber-space.
Alan K’necht
For over a decade, Alan K’necht has successfully run search marketing campaigns and multiple training courses on search engine optimization, web analytics, Webtrends, Google Analtyics, Site Catalyst, Social Media Marketing and Twitter. In 1998, he incorporated his company, K’nechtology Inc. and quickly became a recognized authority and frequent speaker at web and Internet marketing conferences around the world. He has contributed hundreds of articles to industry publications and has been interviewed by leading publications including the Wallstreet Journal, Cnet, CBC Radio, National Post, WebmasterRadio and many others.
Jim Hedger
Jim Hedger is an organic SEO and digital marketing specialist. Jim has been deeply involved in the online marketing industry since 1998, as a SEO since 1999. He is best known as a prolific content writer, search industry commentator, WebmasterRadio.FM show host and conference interviewer. He is also a frequent conference speaker and organizer.
Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train clients and/or their staff, leaving them better equipped to manage their online marketing efforts.
Jim is co-host of Webcology on WebmasterRadio.FM. Webcology is popular weekly live-to-air broadcast with archived podcasts dating back to October 25, 2007. Webcology is heard every Thursday at 2:00pm eastern/11am pacific and is available through iTunes and on iTunes Radio.
Lyndsay Walker
Lyndsay has been an online enthusiast for almost her entire life. Beginning at age 12, she began creating websites and in 2005 made the switch to online marketing, focusing on Search Engine Optimization and Web Analytics. Her experience as a web designer has led her to become an expert at technical SEO issues.
Lyndsay has worked as an SEO expert in a variety of fields including Internet pharmacies, payday loans, travel and e-commerce, most recently heading the Online Marketing department at Canada’s Web Shop.
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