Webcology Episode #168: BusinessWire Receives US Patent on Automated SEO
Posted by Jim Hedger in 
Business Wire Receives U.S. Patent on Automated SEO Process
Air Date: September 29, 2011
Business Wire, a company operated by Warren Buffet and Berkshire Hathaway, has been awarded a U.S. patent for the technological process of optimizing and distributing press releases to maximize their ability to be found and tracked in the search engines. Jim and Dave discuss the implications.
Webcology Episode #167 – Recent Facebook Changes: Pros and Cons Roundtable
Recent Facebook Changes: Pros and Cons Roundtable
Air Date: September 22, 2011
Interesting News Any Time You Visit, New Safety Tools Launch, Improved Friend Lists and now the TimeLine, a social utility that connects people with friends and others who work, study and live around them. Jim and Dave welcome guests panelists Kristine Schachinger and Miranda Miller to discuss the recent changes to Facebook.
Webcology Episode #166 – Expanding Internet Marketing to Asian Markets
Expanding Internet Marketing to Asian Markets
Air Date: September 15, 2011
Expanding Internet Marketing to Asian Markets with David Temple, Global CSMB Search Lead for Dell. David discusses if Bing has helped to carve a path into China for western businesses, whatever became of Yahoo and Alibaba and search results with Baidu and Google.
K’necht Donates Portion of Book Revenues to Leukemia & Lymphoma Society
If you’d like to personally support Leah and her efforts you can sponsor her team as well by clicking on the following link and then choosing a team member to sponsor. You have to sponsor a member of the team, you can’t just sponsor the team itself: http://my.e2rm.com/TeamPage.aspx?teamID=225954&langPref=en-CA
Webcology Episode #165 – Google Acquires Zagat; Yahoo CEO Fallout
Google Acquires Zagat; Yahoo CEO Fallout
Air Date: September 8, 2011
Google has acquired Zagat, one of the most well-known names in restaurant reviews, in a move to improve its local and mobile products. Also, fall out from Yahoo!’s abrupt termination of now-former CEO Carol Bartz.
Webcology Episode #164 – Content Creation Now and Going Forward Part 2
Content Creation Now and Going Forward Part 2
Air Date: September 1, 2011 (part 2 of 2)
This roundtable discussion with guests Jill Whalen, Garry Pryzklenk, Thom Craver and Miranda Miller concludes with where content/SERPs are going in 2012 via mobile, local, segmented SERPs, etc… They discuss what to expect in 2012 environment and how to create the SERPs, social, display, and additional content going forward.
Webcology Episode #163 – Content Creation Now and Going Forward Part 1
Content Creation Now and Going Forward Part 1
Air Date: September 1, 2011 (first of 2 parts)
Guests Jill Whalen, Garry Pryzklenk, Thom Craver and Miranda Miller define content in terms of social, video, image, text, tweets, etc. In this roundtable discussion, they get into how webmasters can deal with various types of content and types of search/searchers. They also discuss social media departments and content in different venues.
Alan K’necht to speak at eMetrics Marketing Optimization Summit – Apr 25
Alan will be discussing Social Media analytics on the "Social Media Metrics: Drive with Care" panel at the Toronto eMetrics Marketing Optimization Summit (April 23 - 26).
Hear Jim Hedger’s views and interviews on Webcology @WebmasterRadio.FM
Digital Always Media Creative Partner, Jim Hedger takes a look at the business and technique of web marketing on Webcology, live each Thursday at 2pm Eastern, 11am Pacific on WebmasterRadio.FM. FEATURED BOOK : The Last Original Idea
The Last Original Idea actually is an original idea - highly unusual in a world where "recycle" is the order of the day. It takes a light hearted look at the state of Internet marketing today and traces back each of the elements to its historical roots, clearly demonstrating that companies who understood the mistakes of the past were able to be profitable in the present. Others are a mere memory, lost in cyber-space.
Alan K’necht
For over a decade, Alan K’necht has successfully run search marketing campaigns and multiple training courses on search engine optimization, web analytics, Webtrends, Google Analtyics, Site Catalyst, Social Media Marketing and Twitter. In 1998, he incorporated his company, K’nechtology Inc. and quickly became a recognized authority and frequent speaker at web and Internet marketing conferences around the world. He has contributed hundreds of articles to industry publications and has been interviewed by leading publications including the Wallstreet Journal, Cnet, CBC Radio, National Post, WebmasterRadio and many others.
Jim Hedger
Jim Hedger is an organic SEO and digital marketing specialist. Jim has been deeply involved in the online marketing industry since 1998, as a SEO since 1999. He is best known as a prolific content writer, search industry commentator, WebmasterRadio.FM show host and conference interviewer. He is also a frequent conference speaker and organizer.
Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train clients and/or their staff, leaving them better equipped to manage their online marketing efforts.
Jim is co-host of Webcology on WebmasterRadio.FM. Webcology is popular weekly live-to-air broadcast with archived podcasts dating back to October 25, 2007. Webcology is heard every Thursday at 2:00pm eastern/11am pacific and is available through iTunes and on iTunes Radio.
Lyndsay Walker
Lyndsay has been an online enthusiast for almost her entire life. Beginning at age 12, she began creating websites and in 2005 made the switch to online marketing, focusing on Search Engine Optimization and Web Analytics. Her experience as a web designer has led her to become an expert at technical SEO issues.
Lyndsay has worked as an SEO expert in a variety of fields including Internet pharmacies, payday loans, travel and e-commerce, most recently heading the Online Marketing department at Canada’s Web Shop.
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