Webcology Episode #174: Stop Online Piracy Act (SOPA); Skywire Media Mobile Solutions
Posted by Jim Hedger in 
Stop Online Piracy Act; Skywire Media Mobile Solutions
Air Date: November 17, 2011
Google, Yahoo and Facebook are joined together in opposition of the Stop Online Piracy Act (SOPA) which could radically alter how the Internet operates by giving US law enforcement the ability to shut down websites containing any pirated content.
Jim and Dave also speak with Nicole Hurley, Sales Executive at SkyWire Media, Inc, a mobile solutions provider heavily involved with the Hospitality industry and more specifically gaming.
Podcast: Play in new window | Download
Measuring Social Media Presentation & more from PubCon
Alan’s two conference addresses were well received and rave reviews.
pubcon: Convergence of Analytics & SEO
His first address was a presentation of how to measure the effectiveness of a social marketing campaign (a marketing campaign that uses a variety of 1 or more social media tools). The twitter stream from pubcon was flooded with many atteendees tweeting out sound bytes of his words of wisdom plus his session was covered by five different live bloggers.
Some of the more tweets included:
“#PubCon @aknecht is doing a fantastic preso on measurement tools in SM. Wooot! Way to tie history and Analytics!” – @lyena
“@aknecht toolbox: kout, twittalyzer, peerindex, webtrends, radian6, trackur, raven – used for their INTENT #pubcon” - @marydelaney11
“Scoring tools measure how big the fish is in its pond ie Klout, Peer Index etc #pubcon via @aknecht” - @schachin
“When using your scoring tools measure how successful you are in your pond, don’t compare. Think purpose, why #pubcon @aknecht” - @schachin
“Does it really matter if #JustinBieber has a 100 #Klout when he only influences little sixteen year old girls? #touche via @aknecht #PubCon” - @KelseyLibert
“@aknecht dishing out some great info in the analytics session. #pubcon” - @rehor
“#PubCon Facebook fans – what is your cost per fan acquisition? Important for your FB ad spend success measurements. @aknecht” – @leyna
“Tag your posts and tweets with your unique analytics code. Bitly is your measurement friend. @aknecht #PubCon” - @wrightimc
“@aknecht build campfires, not forest fires. control the WOM/community #pubcon” - @marydelaney11
The live blogging post can be found at:
blog.search-mojo.com by Janet Drisco Miller
Bruce Clay Inc. Blog by Jessica Lee
Outspoken Media Blog by Lisa Barone
Search Engine Journal by Ryan Jones
The Crossing of Marketing & IT by Elmer Boutin
His second session at Pubcon was an organic SEO site review clinic where he was teamed up with two other SEO experts Steve Plunkett and Lorne Barker. This session was moderated by Michael Martin. In the words/tweet of one of the attendees in attendance
“Site reviews with @googleandblog @steveplunkett @aknecht @lorenbaker is the best session at #PubCon!” - @kariebarrett
Once again Alan demonstrated that he brings not only a wealth of knowledge to events that he speaks at, but aso an effective way of presenting the material that not only educates the attendees but also entertains them. Contact Digital Always Media to find out how you can have Alan speak at your next event.
Webcology Episode #173: Flash is DEAD, HTML5, Ad-tu Google, Panda Problems, Yahoo!
Flash is DEAD, HTML5, Ad-tu Google, Panda Problems, Yahoo!
Air date: November 10, 2011
- Adobe will no longer continue to develop a Flash player for mobile. Webmasters should learn and concentrating on HTML5
- Google To Start Penalizing Sites for Too Many Ads
- An Elegant Solution to Panda problems with Fresher Results
- Should Amazon Buy Yahoo?
Podcast: Play in new window | Download
Measuring Social Media Success
Alan K'necht's Keynote at at Dublin City University
It’s been a busy month for Alan. Off to his fourth conference or speaking engagement in three weeks, Alan is in Las Vegas this week, speaking at Pubcon about how to measure success in social media engagements.
If social media credibility could be measured by the mile, Alan would be a serious 1%’er. In the past three weeks, he’s traveled from Socialize West in San Francisco to the DCU Search and Social show in Dublin Ireland and this week, to Las Vegas for Pubcon.
On Thursday, Alan is part of the Convergence of Online Marketing and Analytics panel with Tom Critchlow. Moderated by Mark Knowles, the session starts at 10:15 in Salon E. Later that afternoon, Alan will be holding a book signing for his first book, “The Last Original Idea – A Cynic’s View to Internet Marketing”.
Over the past few weeks, Alan has distilled his thoughts on the analytics of social media down to three important points he hope people take away from the sessions he’s spoken on:
- Social Media is a tool and each social media profile rests on a platform built with specific marketing tools. We need to measure is the success of Social Marketing across a number of platforms. Stop grouping the myriad of social media platform into one bundle. To be socially successful, you need to measure the importance and success of each platform in your social marketing efforts differently.
- Don’t rely on scoring tools such as Klout, PeerIndex, Twitalyzer, etc… to compare youre score to anyone else’s. Scoring tools can be used to measure how well you are doing in achieving your goals using different collections of social media platforms they attempt to score.
- People have been social since the earliest days of humanity. Methods of measuring social success started shortly thereafter. Stop trying to reinvent methods of measurement and take a look back in history to apply time tested methods of measuring social success. (Hint: It’s simply a larger community.
Here’s an analogy. 100 years ago, a hammer looked very much like a hammer looks today but think about how a hammer looked 1000 years ago and 5000 years ago. The look has changed but the function hasn’t. Hammers continue to drive nails into wood and shape metal into elegant and functional form, as hammers have always done. The analogy describes how everyone needs to look at their set of social marketing tools, define the goals and objectives and then measure how many nails are driven using an elegant profile as a platform. In the end, it’s simply a hammer. Hammers follow the rules of physics. Social media follows rules first set by our ancestors and refined by every generation since.
If you or anyone you know needs to wrap their minds around social media marketing or need a speaker at your next function, please contact Alan at Digital Always Media.
Webcology Episode #172: Google Search Algorithm Gets Fresh Change
Google Search Algorithm Gets Fresh Change
Air Date: November 3, 2011
Google announces a new search algorithm change that helps make the search results fresher. Besides for the results being fresher, the results will change for about 35 percent of all searches.
Jim and Dave discuss the implications of this new change as reported in SearchEngineLand.
Alan K’necht to speak at eMetrics Marketing Optimization Summit – Apr 25
Alan will be discussing Social Media analytics on the "Social Media Metrics: Drive with Care" panel at the Toronto eMetrics Marketing Optimization Summit (April 23 - 26).
Hear Jim Hedger’s views and interviews on Webcology @WebmasterRadio.FM
Digital Always Media Creative Partner, Jim Hedger takes a look at the business and technique of web marketing on Webcology, live each Thursday at 2pm Eastern, 11am Pacific on WebmasterRadio.FM. FEATURED BOOK : The Last Original Idea
The Last Original Idea actually is an original idea - highly unusual in a world where "recycle" is the order of the day. It takes a light hearted look at the state of Internet marketing today and traces back each of the elements to its historical roots, clearly demonstrating that companies who understood the mistakes of the past were able to be profitable in the present. Others are a mere memory, lost in cyber-space.
Alan K’necht
For over a decade, Alan K’necht has successfully run search marketing campaigns and multiple training courses on search engine optimization, web analytics, Webtrends, Google Analtyics, Site Catalyst, Social Media Marketing and Twitter. In 1998, he incorporated his company, K’nechtology Inc. and quickly became a recognized authority and frequent speaker at web and Internet marketing conferences around the world. He has contributed hundreds of articles to industry publications and has been interviewed by leading publications including the Wallstreet Journal, Cnet, CBC Radio, National Post, WebmasterRadio and many others.
Jim Hedger
Jim Hedger is an organic SEO and digital marketing specialist. Jim has been deeply involved in the online marketing industry since 1998, as a SEO since 1999. He is best known as a prolific content writer, search industry commentator, WebmasterRadio.FM show host and conference interviewer. He is also a frequent conference speaker and organizer.
Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train clients and/or their staff, leaving them better equipped to manage their online marketing efforts.
Jim is co-host of Webcology on WebmasterRadio.FM. Webcology is popular weekly live-to-air broadcast with archived podcasts dating back to October 25, 2007. Webcology is heard every Thursday at 2:00pm eastern/11am pacific and is available through iTunes and on iTunes Radio.
Lyndsay Walker
Lyndsay has been an online enthusiast for almost her entire life. Beginning at age 12, she began creating websites and in 2005 made the switch to online marketing, focusing on Search Engine Optimization and Web Analytics. Her experience as a web designer has led her to become an expert at technical SEO issues.
Lyndsay has worked as an SEO expert in a variety of fields including Internet pharmacies, payday loans, travel and e-commerce, most recently heading the Online Marketing department at Canada’s Web Shop.
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