Meet the brains behind Digital Always Media
Alan K’necht
For over a decade, Alan K’necht has successfully run search marketing campaigns and multiple training courses on search engine optimization, web analytics, Webtrends, Google Analtyics, Site Catalyst, Social Media Marketing and Twitter. In 1998, he incorporated his company, K’nechtology Inc. and quickly became a recognized authority and frequent speaker at web and Internet marketing conferences around the world. He has contributed hundreds of articles to industry publications and has been interviewed by leading publications including the Wallstreet Journal, Cnet, CBC Radio, National Post, WebmasterRadio and many others.
K’necht has always strived to be innovated and practical when it comes to helping clients improve their web presences and corporate profits at the same time. In support of this, he maintains a personal blog entitled “K’necht-it“. In K’necht-it, he reports on news, gives his opinions and insight into the latest developments in web analytics, search engine optimization (SEO) and web marketing.
In a continuing desire to share his knowledge and perspective on the state of Internet/web marketing, K’necht recently completed writing (with Geri Rockstein as a co-writer) his first book entitled “The Last Original Idea – A Cynics Guide to Internet Marketing“. It is currently in the publishing process and will be released in November 2010.
Jim Hedger
Jim Hedger is an organic SEO and digital marketing specialist. Jim has been involved in the online marketing industry since 1998 and a SEO since 1999.
Best known as a prolific content writer and search industry commentator, Jim is a frequent conference speaker and organizer. He hosts the search focused radio show Webcology on WebmasterRadio.FM and is a WebmasterRadio.FM conference interviewer.
Jim brings a wealth of knowledge, experience, passion and creative thinking to each project. Preferring a teamwork approach, Jim strives to inform and train his clients and their staff to run and maintain their own search and social media efforts.
Lyndsay Walker
Lyndsay has been an online enthusiast for almost her entire life. Beginning at age 12, she began creating websites and in 2005 made the switch to online marketing, focusing on Search Engine Optimization and Web Analytics. Her experience as a web designer has led her to become an expert at technical SEO issues.
Lyndsay has worked as an SEO expert in a variety of fields including Internet pharmacies, payday loans, travel and e-commerce, most recently heading the Online Marketing department at Canada’s Web Shop. She also spent two years at WestJet Airlines, one of Canada’s top airlines as their SEO and Analytics Coordinator.
Alan K’necht to speak at eMetrics Marketing Optimization Summit – Apr 25
Alan will be discussing Social Media analytics on the "Social Media Metrics: Drive with Care" panel at the Toronto eMetrics Marketing Optimization Summit (April 23 - 26).
Hear Jim Hedger’s views and interviews on Webcology @WebmasterRadio.FM
Digital Always Media Creative Partner, Jim Hedger takes a look at the business and technique of web marketing on Webcology, live each Thursday at 2pm Eastern, 11am Pacific on WebmasterRadio.FM. FEATURED BOOK : The Last Original Idea
The Last Original Idea actually is an original idea - highly unusual in a world where "recycle" is the order of the day. It takes a light hearted look at the state of Internet marketing today and traces back each of the elements to its historical roots, clearly demonstrating that companies who understood the mistakes of the past were able to be profitable in the present. Others are a mere memory, lost in cyber-space.