Author Archive

ClickZ Dies – On the death of SES – ClickZ

September 8, 2016

Sad but not unexpected news in the industry today as the granddaddy of major search marketing conferences, Search Engine Strategies died quietly with no public announcement. Founded in 1999, SES brought search engines and webmasters or site-owners together. For many older members of the SEO community, myself included, SES was the space where they caught […]

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Webcology #402 – The Four Daily Habits of Successful SEOs

August 11, 2016

The Four Daily Habits of Successful SEOs Air Date: August 11, 2016 Dave Davies and I discuss our own SEO work habits following an article in Search Engine Land by John E. Lincoln titled The 4 daily habits of the most successful SEOs. Here are John’s four essential habits, with some of our ideas added […]

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Webcology #401 – Google Giveth and Google Taketh Away?

August 4, 2016

Google Giveth and Google Taketh Away? Air date: August 4, 2016 It was a busy week in search, at least as related to Google. We had, in no particular order: Google’s possible reversal of last week’s algorithm update No loss of PageRank for any 3xx redirect How Google Treats Subdomains vs. Subdirectories in 2016 Singular and plural words can be […]

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Webcology #400 – Machine Learning and Trying to Predict Google Rankings

July 22, 2016

Machine Learning and Trying to Predict Google Rankings Air date: July 21, 2016   Jim Hedger and Dave Davies speak with JR Oakes, Director of Strategy for Consultwebs, an agency that specializes in online marketing for law firms throughout the United States and internationally. JR wrote a piece in Search Engine Land on machine learning, “An experiment […]

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Webcology #399 – WME Training founder David Ogletree

July 15, 2016

WME Training founder David Ogletree on AdWords, Pay per Click, and SEO Air date: July 14, 2016 News round-up: Air BnB taking housing stock out of communities Pokemon Go – Pokemongo • WTF? Marketing boom for small businesses with lures or gyms Amazing for augmented reality applications. Will Penguin Ever Launch? Poll being taken at SE RoundTable Pop-ups […]

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Webcology #398 – Is SEO as Dirty as Ever?

July 8, 2016

Is SEO as Dirty as it’s Ever Been? Air date: July 7, 2016 As a technical practice and marketing channel, Search Engine Optimization has built credibility over the years but spammers, poorly trained SEOs, and black-hat practitioners continue give it a bad name. Jim Hedger and Dave Davies discuss a recent Search Engine Land article […]

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Webcology #397 – Google Keyword Planner Restricted

June 30, 2016

Google Keyword Planner Restricted Air date: June 30, 2016 The big news this week was big changes to Google’s Keyword Planner this week as Google restricts access to those with AdWords accounts as reports say  Google has turned off access to those that use the tool without being an active advertiser with a currently active […]

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Webcology #396 – Larry Kim on Demographic Data

June 23, 2016

Gaining Demographic Data In Relation to Your Facebook and Email Lists, an Interview with WordStream founder Larry Kim Air date: June 23, 2016 Larry Kim founded WordStream in 2007. He bootstrapped the company by providing internet consulting services while funding/managing a team of engineers and marketers to develop and sell software for search engine marketing […]

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Webcology #395 – Why Would Microsoft Buy LinkedIn?

June 16, 2016

Why Would Microsoft Buy LinkedIn? Air date: June 16, 2016 A slow tech week made interesting by a big buy. Earlier this week, Microsoft dropped a cool $26.6Billion on the business focused social network so Webcology opened with the simple question, Why Would Microsoft Buy LinkedIn? We followed with stories on: Google search analytics report adds the […]

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Webcology #381 – Google like its 2011 – WordPress Instant Articles

March 10, 2016

Google Removes PageRank from Toolbar, Facebook Instant Articles Plug-in, AMP, and more Air Date: March 10, 2016 New WordPress Plugin to create Facebook Instant Articles as Facebook announced that Instant Articles will be available to all publishers on April 12, 2016. To increase the number of publishers getting on board with Instant Articles, they have announced their […]

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