Air Date: November 21, 2014
Another show covering a huge range of topics including;
Note: Webcology will be not be aired on Thursday November 28 because WebmasterRadio.FM wishes everyone, including the engineers and producers, a very happy Thanksgiving.
The “Freedom of the SERPs” edition.
Air Date: November 13, 2014
A hot-button topic show covering a huge range of topics.
The “Those Trucks Can’t Fill the Tubes Fast Enough” edition.
Air Date: November 6, 2014
Kristine Schachinger guests hosts as we cover predictions for the digital marketing world in 2015. Furthering the speculation, we ask the terrible but very real question, “Is Matt Cutts gone for good?”
It was a fun episode with a great guest host.
Alan wrote about a highly successful Panda recovery Digital Always Media assisted with in his article, The Benefits of Hiring a Professional, published at LinkedIn. Here’s an excerpt from that piece.
Organic traffic from Google, Bing, and other search engines is the life blood of most websites. Search is how most people will first discover your site, some of which will become your customers. Without this free traffic source companies need to spend real money on various forms of advertising to drive traffic to their websites.
Remember search engines are basically electronic sorting machines. The goal of a search engine is to sort and rank the best content that matches with a users search query. Websites that are constructed to optimally mesh their content with the search engine’s sorting algorithm will tend to rank better than other websites that haven’t optimized. Yet when it comes to optimizing their websites to work with the search engines, many organizations leave in the hands of inadequately trained staff or to lower-cost/lower-skill companies or individuals who claim to offer SEO services.
In a recent article, “Don’t Leave Your SEO in the Hands of Amateurs“, I detailed an example of what it can cost a company in lost traffic and time to recover that lost traffic. To err is human and in some cases, to err can be quite expensive.
To read the entire article, please click here.
Air Date: October 30, 2014
We covered a number of topics this show, the biggest news being:
Air Date: October 23, 2014
This was the first show after the Penguin Update.
Air Date: October 16, 2014
A new rivalry is forming as Amazon moves into territory Google has staked as its own. Dave Davies and I discuss Google Chairman Eric Schmidt’s comments that Amazon is Google’s main competitor.
We also cover,
Air Date: October 9, 2014
We look at
The “Look Before You Keep” edition
Alan published a strong piece at LinkedIn yesterday, “Don’t Leave Your SEO in the Hands of Amateurs“. In it, he recounts a quick story about a Digital Always Media client who approached us after well-intentioned but poorly informed mistake cost them all their Google traffic. Here is an excerpt from the article.
A company (now a new client) took it upon themselves to implement SSL (switched their website to secured) an SEO technique based on something they had read in August. From what they read they thought it could help with rankings and would drive more organic search traffic from Google.
Result of their efforts was that organic search traffic virtually drops to ZERO both from Google and Bing even the number of times they were appearing in the search results (the blue line in the graphic) bottomed out at below 500.. After 2 weeks of almost no traffic, I got the call to help figure out what was wrong.
To read more of this article, please click here.
Air Date: October 2, 2014
We interview SEMPO President Emeritus and SEO Rockstar host Chris Boggs about the SEMPO led initiative to organize a Search Marketing Congress. The point to the Congress is to frame a search marketing code of ethics. Discussions will take place at Pubcon 2014 in Las Vegas later this month. This is quickly becoming a hot-button issue in the digital marketing community.