Air Date: February 5, 2015
Following complaints from several SEOs about push-back from clients, Jim introduces the new and quite like probably to be patented WebmasterRadio SEO Audit Background Soundtrack based on what client push-back often sounds like.
We also talk about:
Air Date: January 29, 2015
This might get me in trouble with my peers in the online marketing industry but I need to share a truth with you all. Most of the work done in digital marketing is really quite simple. From the creation of a website to the propagation of Ad-groups, web applications are designed to make input and modification as easy as possible. This blog and much of the technology that supports it is infinitely simpler to use than the technology we used two decades ago, at the beginning of my career.
It gets complicated when you realize that the panoply of digital marketing channels, each of which is relatively easy enough to enter, affect each other in subtle and often profound ways. Digital marketing gets even more complicated when you consider there are hundreds of millions of other people working the Web, some of which are competing for the attention of the same groups of consumers across some or all of those same marketing venues. To further complicate what should be easy, each marketing venue has different user habits, terms-of-service rules, widely ranging audiences, and where one might work for one type of product or service it might not work for another. There’s a lot of time and money to be spent figuring out which one does which to what and when.
Suddenly, the idea of digital marketing became quite complicated again. Though the various interfaces are easier the over all environment is far more challenging now than ever before. That’s why a market developed from which a professional cadre of webmasters practice search and social media marketing. It is our job to make the extremely complex understandable and easier.
Air Date: January 15, 2015
Dave and I cover a number of topics including:
Air Date: January 8, 2015
Co-host Kristine Schachinger and I discuss
Air Date: December 18, 2014
This was our last show of 2014 so we used it to talk about the biggest stories of the year that was. We discussed Google Chrome’s new non-https warnings for users who visit an unsecured site, a major WordPress security concern for users of the RevSlider Premium Plugin, and Bing’s prediction 2015 would be the “year of wearable technologies”.
Here’s a breakdown of the other big stories from 2014:
and, The Ugly
Air Date: December 11, 2014
Co-host Kristine Schachinger and I discuss a host of topics including the most downloaded apps for Android in 2014 and comments made by Sir Tim Berners-Lee about the EU policy on The Right to Be Forgotten.
We also discuss a weird phenomena in Google search where old pages which have been 301’ed to updated URLs are showing up in Google SERPs. Ghosts of pages past or just a quirky bug?
Air Date: December 4, 2014
Yahoo has seen its market share rise in the US after it recently replaced Google as the default search engine in updated versions of the Firefox web browser. Dave and I discuss the implications of a three search engine market and welcome competition back to the search engine landscape.
We also discuss a handy flowchart published by Janet Driscoll Miller about when a business owner should seek out a consultant.
Lastly, we talk about a video from Google’s John Mueller where John suggests the link quality focused Penguin algorithm has been folded into the greater algorithm. While we might see tweaks here and there, we are unlikely to see another major Penguin update. Penguin is now everflux. Dave and I discuss how this development effects SEO.
This poem belongs to Facebook
They own it right and true
I gave it to them when I typed
A short response to you
My history belongs to Facebook
I signed those rights away
I made the choice to sell my voice
To watch your cats at play
Culture belongs to Facebook
It’s in the TOC
Faster, bigger, and wider data
Examining you and me
Of interest to statisticians
And insurance salesmen too
Your life’s a series of numbers
A portal into you.
Air Date: November 21, 2014
Another show covering a huge range of topics including;
Note: Webcology will be not be aired on Thursday November 28 because WebmasterRadio.FM wishes everyone, including the engineers and producers, a very happy Thanksgiving.
The “Freedom of the SERPs” edition.