Air Date: March 19, 2015
The “‘scuse me, can you spare a few bitcoin for a fellow who’s down on his luck” edition.
Air Date: March 12, 2015
The “This is the C51st State” Edition
This was a special edition of Webcology. Canada’s government has proposed sweeping changes to Canada’s legal code in the guise of anti-terrorism legislation. Several opponents have suggested liking a post on Facebook could indicate support for a terrorist organization. In an age where personal privacy no longer exists and digital assumptions are easy to make, what does the proposed Bill C51 mean to webmasters and computers users?
Litigation lawyer Marck Donald from MF-Law in Toronto joins Jim Hedger and Dave Davies to discuss C51’s impact on Internet users. Mark also discusses structuring and proceeding with litigation surrounding cyber-bullying.
There have been numerous articles suggesting SEO is dead over the years. Having been a SEO for over fifteen years, I have seen a lot of change in venues, techniques, tactics, and in the signals used to inform search algorithms. I’ve written before that while SEO dyes frequently, it will never actually die. SEO is about using the most effective tools to make a website or web-content rank well on search engines. Given the increasing number of uses of search, SEO can never die. It can however change, as all things do.
What happens in chrysalis when a caterpillar transforms into a butterfly or moth? After, the emergent butterfly has a far larger and more varied world with a wider array of abilities to enjoy in its short lifespan. It is most certainly not a caterpillar anymore.
The same happens when humans mature from child to teen to adult. You’re the same being you were when you were five but you have radically different personalities, abilities, and responsibilities. When you were five, you got to discover everything and get a basic sense of how it works. In between childhood and adulthood you had a jarring but hopefully amazing period of mild-to-radical weirdness as you learned new and sometimes terrible truths about the world around you. As you grew into adulthood you started playing with increasingly sophisticated toys and making decisions with real implications. You started impacting the world around you in several different and often more meaningful ways. You started doing things so differently, there would be no question you were not the five year old at the start of the story.
At no point in the process did you or the caterpillar die though you both might have suffered from time to time. Such is metamorphosis and such is the way of everything, including SEO.
The better query is defining the role of SEO in a much wider integrated web marketing plan. SEO is about analysis, observation, analysis, testing, improvement, and more and more analysis. It covers a number of parts of the field and seeks to explain how they work together to improve search driven traffic. While the market defines SEOs as players, successful SEOs act as coaches, trainers, and on-field analysts. We’re hardly dead. It’s just as we’ve growing so fast we sometimes hardly recognize us.
Air Date: March 5, 2015
The “How many graphic designers do I have to beat before they start to optimize their images homebrewed?” edition
Air Date: February 26, 2015
The “Jim takes a victory lap around the maypole of digital rights” edition.
Net Neutrality Rules!
The FTC is moving forward to classify the Internet as a public utility! By reclassifying ISPs as common carriers, the FTC has effectively mandated all signals must be given the same digital priority regardless of origin or content. This means the tradition of Net Neutrality continues except now it’s a law.
Air Date: February 19, 2015
A “Google is Bouncier than this Gumbo Edition” Edition.
Air Date: February 12, 2015
Another of those Fun Fun Fun until Big Brother takes the Keyboard Away editions.
Air Date: February 5, 2015
Following complaints from several SEOs about push-back from clients, Jim introduces the new and quite like probably to be patented WebmasterRadio SEO Audit Background Soundtrack based on what client push-back often sounds like.
We also talk about:
Air Date: January 29, 2015