Webcology #320 – Google Results Ruled Free Speech

Google Search Results Are Free Speech in the U.S. – Google Rolling Out Mobile Friendly Label

Air Date: November 21, 2014

Another show covering a huge range of topics including;

Note: Webcology will be not be aired on Thursday November 28 because WebmasterRadio.FM wishes everyone, including the engineers and producers, a very happy Thanksgiving.

The “Freedom of the SERPs” edition.

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Webcology #319 – SEO Openness Brings More Visitors to Twitter

SEO Brings More Visitors to Twitter

Air Date: November 13, 2014

A hot-button topic show covering a huge range of topics.

  • Twitter notes that making hashtags available to search bots has brought a 10-times increase in non-logged-in visitors to their website. Hashtags have a measurable impact in search results.
  • TeaParty group FreedomWorks is now Attacking Net Neutrality and completely getting it wrong
  • Google says that over 50% of navigations through Google are through HTTPS secured sites
  • Google signs 60-year lease on NASA airfield and hangars at Moffitt Field

The “Those Trucks Can’t Fill the Tubes Fast Enough” edition.

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Webcology #318 – Digital Marketing Predictions for 2015

Digital Marketing in 2015 Predictions; Is Matt Cutts…Leaving Google For Good?

Air Date: November 6, 2014

Kristine Schachinger guests hosts as we cover predictions for the digital marketing world in 2015. Furthering the speculation, we ask the terrible but very real question, “Is Matt Cutts gone for good?”

It was a fun episode with a great guest host.

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The Benefits of Hiring a Professional – LinkedIn Xpost

Alan wrote about a highly successful Panda recovery Digital Always Media assisted with in his article, The Benefits of Hiring a Professional, published at LinkedIn. Here’s an excerpt from that piece.

Organic traffic from Google, Bing, and other search engines is the life blood of most websites. Search is how most people will first discover your site, some of which will become your customers. Without this free traffic source companies need to spend real money on various forms of advertising to drive traffic to their websites.

Remember search engines are basically electronic sorting machines. The goal of a search engine is to sort and rank the best content that matches with a users search query. Websites that are constructed to optimally mesh their content with the search engine’s sorting algorithm will tend to rank better than other websites that haven’t optimized. Yet when it comes to optimizing their websites to work with the search engines, many organizations leave in the hands of inadequately trained staff or to lower-cost/lower-skill companies or individuals who claim to offer SEO services.

In a recent article, “Don’t Leave Your SEO in the Hands of Amateurs“, I detailed an example of what it can cost a company in lost traffic and time to recover that lost traffic. To err is human and in some cases, to err can be quite expensive.

To read the entire article, please click here.

Posted in Alan K'necht by Jim Hedger. No Comments

Webcology #317 – Duane Forrester Gone from Bing

Duane Forrester Out at Bing; Google Inbox: Pros And Cons; Big 3rd Quarter For Baidu

Air Date: October 30, 2014

We covered a number of topics this show, the biggest news being:

  • Duane Forrester, the Bing spokesperson to webmasters, was part of a massive lay-off at Microsoft as his division was cut
  • A woman in Montreal wins a cash settlement from Google after a StreetView image shows too much cleavage
  • Pros and cons of Google Inbox
  • Chinese search giant Baidu reports $2.2billion in Q3-2014 revenues
  • Google wants to detect cancer earlier with a tiny pill in your bloodstream.

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Webcology #316 – Penguin 3.0 Update and Co-references in Follow-Ups

Co-references In Followup Queries and the Google Penguin 3.0 Update With Bill Slawski and Chuck Price

Air Date: October 23, 2014

We had two special guests on the show today, Bill Slawski from SEO by the Sea, and Chuck Price from Measurable SEO.

  • Chuck Price dropped by to talk about the long anticipated Penguin update, Google’s first major link-update in over a year.
  • Bill Slawski jumped in to discuss how co-relations in follow-up queries effect Google search results.

This was the first show after the Penguin Update.

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Webcology #315 – Google vs Amazon

Amazon Is Main Competitor to Google? Google Admits Spam Is A Hard Problem For User Generated Content Sites

Air Date: October 16, 2014

A new rivalry is forming as Amazon moves into territory Google has staked as its own. Dave Davies and I discuss Google Chairman Eric Schmidt’s comments that Amazon is Google’s main competitor.

We also cover,

  • The expansion of same-day delivery service from Google
  • Google’s admission it has a hard time dealing with spam on User Generated Content sites
  • When it’s too late to disavow bad links in the face of the Penguin update
  • Google is now testing mobile friendly text notices in search results, and,
  • A new eye-tracking study from Gord Hotchkiss shows changes in the way searchers look at search results.

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Webcology #314 – Google Clouds and Canadian Shoppers are Shopping by Phone

Canadian Shoppers Consult Smartphones Before Buying; Facebook Hyper-Local Ads

Air Date: October 9, 2014

We look at

The “Look Before You Keep” edition

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Don’t Leave Your SEO in the Hands of Amateurs – LinkedIn Xpost

Alan published a strong piece at LinkedIn yesterday, “Don’t Leave Your SEO in the Hands of Amateurs“. In it, he recounts a quick story about a Digital Always Media client who approached us after well-intentioned but poorly informed mistake cost them all their Google traffic. Here is an excerpt from the article.

A company (now a new client) took it upon themselves to implement SSL (switched their website to secured) an SEO technique based on something they had read in August. From what they read they thought it could help with rankings and would drive more organic search traffic from Google.

Result of their efforts was that organic search traffic virtually drops to ZERO both from Google and Bing even the number of times they were appearing in the search results (the blue line in the graphic) bottomed out at below 500.. After 2 weeks of almost no traffic, I got the call to help figure out what was wrong.

To read more of this article, please click here.

Posted in Alan K'necht by Jim Hedger. No Comments

Webcology #313 – SEMPO Organizing Code of Ethics Meeting

SEMPO Organizes Search Marketing Code of Ethics Meeting

Air Date: October 2, 2014

We interview SEMPO President Emeritus and SEO Rockstar host Chris Boggs about the SEMPO led initiative to organize a Search Marketing Congress. The point to the Congress is to frame a search marketing code of ethics. Discussions will take place at Pubcon 2014 in Las Vegas later this month. This is quickly becoming a hot-button issue in the digital marketing community.

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