Webcology #381 – Google like its 2011 – WordPress Instant Articles

Google Removes PageRank from Toolbar, Facebook Instant Articles Plug-in, AMP, and more

Air Date: March 10, 2016

New WordPress Plugin to create Facebook Instant Articles as Facebook announced that Instant Articles will be available to all publishers on April 12, 2016. To increase the number of publishers getting on board with Instant Articles, they have announced their own WordPress plugin to make articles Instant Articles friendly.

fb-instant-articlesInstant Articles is similar to AMP in that it creates an extremely mobile friendly version of a page or article that loads up to 10 times faster. Like the AMP plugin, the Instant Articles plugin will make articles that load faster, right within Facebook, rather than the publisher site.

This plugin makes it incredibly easy for publishers to come on board with Instant Articles, if they wish to use it. While there is full documentation, for those without a coding background, the plugin is an easy solution.

Plus Jim Hedger and Dave Davies discuss a query posed to fellow SEO Alan Bleiweiss that asks,

“Is there a way to allow Google to index our entire site, and have it show in organic results, EXCEPT for a specific geographic location? The exclusion is not content specific. I’d like the option to block a site from showing up in a certain metro area (say Phoenix) or even state (say Arizona).”

Also:

Podcast: Play in new window | Download

Webcology #380 – Google’s take on paid-ad SERPs – AMP plug-ins

Google’s take on Paid-Ad SERPs – AMP Plug-ins – Special guest host Thom Craver

Air Date: March 3, 2016

Jim Hedger and guest host Thom Craver, ‎Director of Analytics of Acronym Media discuss a wide range of SEO and Internet issues including:

newserps

  • Google’s reaction to the industry’s reaction to changes Google has made to desktop search engine results pages. Earlier, Google announced it was moving Ad-word paid advertising from the right side of search results to the four positions above the organic search results. Thom and Jim talk through the future of SERPs on the desktop,
  • Voice Search. One of Google’s next frontiers is conversational shopping and vocal search which would allow users to purchase products or take other on-site actions with the prompt of their voice and the push of a button,
  • Research suggests it proves positive effects of outgoing links,
  • AMP plug-ins now available in Joomla, Drupal and WordPress,
  • App indexing and the future of search, and,
  • Google’s new Hands Free payment app to let you buy stuff with your face

Also, happy anniversary to Dave and Mary Davies. Dave took the day off to give Mary a four day weekend anniversary.

Podcast: Play in new window | Download

Webcology #354 – Mobile Marketing Discussion with Moxie – Cindy Krum and Emily Grossman talk Mobile

Mobile Marketing Discussion with Moxie – Cindy Krum and Emily Grossman talk Mobile

Air Date: August 20, 2015

  • Matt Cutts Still with Google but his leave continues through end of the year
  • New Bug with Indexed URLS in Google Search Results
  • Social Signals do not directly impact Google search rankings
  • Plus Jim and Dave welcome Cindy Krum and Emily Grossman from Mobile Moxie to discuss the mobile search market

Podcast: Play in new window | Download

Webcology #353 – Google Gets Googly – Weird sites not ranking

Google Gets Googly – Weird sites not ranking

Air Date: August 13, 2015

  • Technical Sites Not Ranking Problem in Google
  • Google Ignores Links to 404s
  • Does Wikipedia Really Have a Google Problem
  • Sesame Street Headed to HBO
  • Google User Actions not Ranking Factor
  • Google Marriage Proposal Fail

Podcast: Play in new window | Download

Webcology #352 – Panda 4.2 Crawls On – Non Mobile Friendly Sites Disappearing From Results

Panda 4.2 Crawls On –  Non Mobile Friendly Sites Disappearing From Results

Air date: August 6, 2015

  • Google Panda 4.2 Continues
  • New Study Finds Non Mobile Friendly Sites Disappearing From Results
  • Facebook Patents Technology to Give Lenders Leverage over Borrowers based on social connections.
  • Plus, Windows 10 Raves
  • Stephen Harper and Netflix and more.

Podcast: Play in new window | Download

Webcology #351 – SEM Post’s First Anniversary, Delightful Remarketing

SEMPost Turns 1-Year Old, Delightful Remarketing

Air Date: July 30, 2015

A fun interview show today with special guests Jennifer Slegg and Duane Brown.

  • Jennifer Slegg is the founder and editor of The SEM Post, which celebrates it’s first year anniversary this week. The SEM Post quickly became the practitioner’s daily, the must read for search marketers and SEOs. We invited Jen on to congratulate her and talk about the challenges of covering search over the last year.
  • PPC and Performance marketer Duane Brown from Unbounce.com comes on for the last half of the show to outline effective remarketing, a technique he called “Delightful Remarketing” at Mozcon last week. Dave Davies interviews Duane about the points he made during his presentation and draws some cool insights to think about when thinking about a large scale digital campaign.

Podcast: Play in new window | Download

Webcology #350 – Google Panda Slow Load plus CDNs and SEO

Google Panda Slow Load and Content Delivery Networks and SEO

Air date: July 23, 2015

The world of search is getting far more interesting and creepier at the same time. Google is having technical difficulties. Bing is barely catching up and Yahoo is all over the place. Here’s a quick run down of this week’s show:

  • Google Panda Slow Load
  • Content Delivery Networks and SEO
  • XML Sitemap counts should be correct again in Google Search Console (WebmasterTools)
  • Google lets users map their steps
  • Google wants to index your real-world experiences and make them searchable
  • Google Maps New Timeline Is a Walk Down Memory Lane
  • HTTPS acts as a dealbreaker. In the unlikely event of a ranking tie between websites, the HTTPS site should rank better.

Podcast: Play in new window | Download

Backyard Analytics Ep. 6 – A/B Testing with Alan K’necht

A/B Testing with Alan K’necht – Backyard Analytics Episode 6

Learn about the methodology and how to conduct A/B tests. In this episode Alan explores A/B testing for digital marketing effort with the analogy of how lettuce grows different in different parts of his garden.

Webcology #349 – Moore’s Law Accelerates

Moore’s Law Accelerated by IBM, Google Updates the “Do Not Ask For Links” Advisory, and more…

Air Date July 9, 2015

chipman

Podcast: Play in new window | Download

Backyard Analytics Ep. 5 – Seasonality with Alan K’necht

Seasonality with Alan K’necht – Backyard Analytics Episode 5

Learn how to correctly measure and use historical analytic data for evaluating any potential seasonal impact on your Key Performance Indicators (KPI).