This might get me in trouble with my peers in the online marketing industry but I need to share a truth with you all. Most of the work done in digital marketing is really quite simple. From the creation of a website to the propagation of Ad-groups, web applications are designed to make input and modification as easy as possible. This blog and much of the technology that supports it is infinitely simpler to use than the technology we used two decades ago, at the beginning of my career.
It gets complicated when you realize that the panoply of digital marketing channels, each of which is relatively easy enough to enter, affect each other in subtle and often profound ways. Digital marketing gets even more complicated when you consider there are hundreds of millions of other people working the Web, some of which are competing for the attention of the same groups of consumers across some or all of those same marketing venues. To further complicate what should be easy, each marketing venue has different user habits, terms-of-service rules, widely ranging audiences, and where one might work for one type of product or service it might not work for another. There’s a lot of time and money to be spent figuring out which one does which to what and when.
Suddenly, the idea of digital marketing became quite complicated again. Though the various interfaces are easier the over all environment is far more challenging now than ever before. That’s why a market developed from which a professional cadre of webmasters practice search and social media marketing. It is our job to make the extremely complex understandable and easier.
This poem belongs to Facebook
They own it right and true
I gave it to them when I typed
A short response to you
My history belongs to Facebook
I signed those rights away
I made the choice to sell my voice
To watch your cats at play
Culture belongs to Facebook
It’s in the TOC
Faster, bigger, and wider data
Examining you and me
Of interest to statisticians
And insurance salesmen too
Your life’s a series of numbers
A portal into you.
Air Date: November 21, 2014
Another show covering a huge range of topics including;
Note: Webcology will be not be aired on Thursday November 28 because WebmasterRadio.FM wishes everyone, including the engineers and producers, a very happy Thanksgiving.
The “Freedom of the SERPs” edition.
Air Date: November 13, 2014
A hot-button topic show covering a huge range of topics.
The “Those Trucks Can’t Fill the Tubes Fast Enough” edition.
Air Date: November 6, 2014
Kristine Schachinger guests hosts as we cover predictions for the digital marketing world in 2015. Furthering the speculation, we ask the terrible but very real question, “Is Matt Cutts gone for good?”
It was a fun episode with a great guest host.
Alan wrote about a highly successful Panda recovery Digital Always Media assisted with in his article, The Benefits of Hiring a Professional, published at LinkedIn. Here’s an excerpt from that piece.
Organic traffic from Google, Bing, and other search engines is the life blood of most websites. Search is how most people will first discover your site, some of which will become your customers. Without this free traffic source companies need to spend real money on various forms of advertising to drive traffic to their websites.
Remember search engines are basically electronic sorting machines. The goal of a search engine is to sort and rank the best content that matches with a users search query. Websites that are constructed to optimally mesh their content with the search engine’s sorting algorithm will tend to rank better than other websites that haven’t optimized. Yet when it comes to optimizing their websites to work with the search engines, many organizations leave in the hands of inadequately trained staff or to lower-cost/lower-skill companies or individuals who claim to offer SEO services.
In a recent article, “Don’t Leave Your SEO in the Hands of Amateurs“, I detailed an example of what it can cost a company in lost traffic and time to recover that lost traffic. To err is human and in some cases, to err can be quite expensive.
To read the entire article, please click here.
Air Date: October 30, 2014
We covered a number of topics this show, the biggest news being:
Air Date: October 23, 2014
This was the first show after the Penguin Update.
Air Date: October 16, 2014
A new rivalry is forming as Amazon moves into territory Google has staked as its own. Dave Davies and I discuss Google Chairman Eric Schmidt’s comments that Amazon is Google’s main competitor.
We also cover,
Air Date: October 9, 2014
We look at
The “Look Before You Keep” edition