Webcology #402 – The Four Daily Habits of Successful SEOs

The Four Daily Habits of Successful SEOs

Air Date: August 11, 2016

fourhabits

Dave Davies and I discuss our own SEO work habits following an article in Search Engine Land by John E. Lincoln titled The 4 daily habits of the most successful SEOs. Here are John’s four essential habits, with some of our ideas added on.

  1. Study (the news like crazy). I generally spend the first hour or so every morning reading industry news over coffee. There are several publications in the SEO/SEM space. John mentions a number in his piece. He didn’t mention a few I’d recommend like The SEMPost, Search Engine Journal, WebProNews and TechCrunch.
  2. Review what’s working with analytics and ranking tools. That’s generally good advice. Before working on anything, get a sense of where things stand now or if you suddenly need to reprioritize your day.
  3. Act, don’t just talk. That basically says it I guess. SEOs solve problems.
  4. Improve your skills and sites. Real SEOs get their hands dirty deep in code, css, and script. Knowing how to strip down and rebuild a site is critical to knowing how to make that site work better.

We also talked over a whollop of Google stuff but lead the second segment with the news that AOL and Arianna are parting ways:

  • Arianna Huffington stepped down from HuffPost. Huffington said the new health and wellness company she is launching, Thrive Global, demands her full-time attention. Thrive will start sometime in November.
  • Links still Crucial, as explained by Jason deMers in Search Engine Land
  • Google Brain team taking questions in a massive AMA at Reddit (during our live air-time, Thursdays 2pmET)
  • Google Ranking Factors 2016 edition
    – Content & Links Are the Two Most Important Ranking Signals. RankBrain – Third Most Important Factor.
  • Click-Through Rate (CTR) is Not a Ranking Factor
  • Google Confirms 301, 302, 3xx redirects Do Not Lose PageRank Value
  • Google Updates Search Quality Guidelines

Webcology #401 – Google Giveth and Google Taketh Away?

Google Giveth and Google Taketh Away?

Air date: August 4, 2016

googsnufoscar

It was a busy week in search, at least as related to Google. We had, in no particular order:

In other news, Instagram introduced a new killer feature that copies Snapchat and might be extremely detrimental to Snapchat’s health.

Catch this Webcology episode on Soundcloud

Webcology #400 – Machine Learning and Trying to Predict Google Rankings

Machine Learning and Trying to Predict Google Rankings

Air date: July 21, 2016

machinelearning

 

Jim Hedger and Dave Davies speak with JR Oakes, Director of Strategy for Consultwebs, an agency that specializes in online marketing for law firms throughout the United States and internationally. JR wrote a piece in Search Engine Land on machine learning, “An experiment in trying to predict Google Rankings“.

listen-now-cranberry

Listen to Webcology on Soundcloud

Webcology #399 – WME Training founder David Ogletree

WME Training founder David Ogletree on AdWords, Pay per Click, and SEO

Air date: July 14, 2016

News round-up:

Interview:

David Ogletree

David Ogletree, founder of Web Marketing Experts Training

David Ogletree is a Google and Bing-certified Pay-Per-Click (PPC) advertising analyst, consultant, and trainer. With over 13 years of experience in the search engine marketing (SEM) industry, Dave brings an extensive knowledge of search engine optimization (SEO), PPC, and computer training to his unique online course offerings. In addition to teaching and developing course work and other programs, Dave continues to work as a high-level consultant for various businesses and organizations, small to large, throughout the United States and beyond. You can find out more about Dave’s consulting work and the various projects he takes on by going to our consulting page. (bio from WMEtraining.com)

Dave Davies and I spoke with David Ogletree about WME Training, the state of AdWords and PPC marketing, and his opinions on SEO in 2016. David has a long and respected history in the search marketing industry. His insights on paid search marketing are invaluable to PPC practitioners and advertisers.

 

listen-now-cranberry

Webcology #398 – Is SEO as Dirty as Ever?

Is SEO as Dirty as it’s Ever Been?

Air date: July 7, 2016

badseo-signs

As a technical practice and marketing channel, Search Engine Optimization has built credibility over the years but spammers, poorly trained SEOs, and black-hat practitioners continue give it a bad name.

Jim Hedger and Dave Davies discuss a recent Search Engine Land article by  who wrote, “As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry. For every company doing things right, it seems there are many more who have not updated their practices or still want to take shortcuts.”

It’s a good article and, for a week where little happened in search, a fun topic for the show.

Stox, who is an SEO Specialist for IBM and an organizer for the Raleigh SEO Meetup, notes mistakes and outdated practices but he also writes about

  • Shady sales tactics that misrepresent SEO or abilities
  • Absurd contracts that lock clients into bad services
  • Proprietary CMS systems that trap clients to a platform
  • Withholding log-ins and passwords
  • Building bad links
    • private blog networks, paid links and spam
    • link networks
  • Removing links
  • Noindex tags
  • Multiple websites on different domains
  • Bad canonicals
  • Reusing or recycling content creates duplicate content
  • Reviews
  • Rollbacks
  • Lawsuits
  • No conversion tracking
  • 301’ing a penalized site

listen-now-cranberry

Webcology #397 – Google Keyword Planner Restricted

Google Keyword Planner Restricted

Air date: June 30, 2016

Google Keyword Planner Restricted to AdWords usersThe big news this week was big changes to Google’s Keyword Planner this week as Google restricts access to those with AdWords accounts as reports say  Google has turned off access to those that use the tool without being an active advertiser with a currently active campaign.

Plus,

 

listen-now-cranberry

 

Posted in Uncategorized by Jim Hedger. No Comments

Webcology #396 – Larry Kim on Demographic Data

Gaining Demographic Data In Relation to Your Facebook and Email Lists, an Interview with WordStream founder Larry Kim

Air date: June 23, 2016

larrykim-300xLarry Kim founded WordStream in 2007. He bootstrapped the company by providing internet consulting services while funding/managing a team of engineers and marketers to develop and sell software for search engine marketing automation. (bio snippet from WordStream.com)

WordStream founder and current CTO, Larry Kim, dropped by Webcology for a wide ranging interview on statistics, demographics, analytics and web marketing. Kim is a long term web marketer with incredible insights on how to extract consumer data from social media applications like Facebook and LinkedIn, and how to use that information to radically increase conversions in any given campaign. Dave Davies ran into Larry after his Conversion Conference 2016 presentation,  “4 Ridiculously Awesome Ways That Search & Social Ads Magnify CRO by 3-5x”. Larry began his presentation with noting, “… small changes usually result in small changes.  Sometimes you need to make bold decisions to get significant results”.

He further notes the importance of knowing what a conversion is.  A lead that doesn’t convert actually costs money so if a change drives unqualified leads it’s not a good change. The interview lasts about thirty five minutes and was a truly interesting and fun conversation.

listen-now-cranberry

Webcology #395 – Why Would Microsoft Buy LinkedIn?

Why Would Microsoft Buy LinkedIn?

Air date: June 16, 2016

Microsoft buys LinkedInA slow tech week made interesting by a big buy. Earlier this week, Microsoft dropped a cool $26.6Billion on the business focused social network so Webcology opened with the simple question,

  • Why Would Microsoft Buy LinkedIn?

We followed with stories on:

  • Google search analytics report adds the ability to compare queries.
  • Google  just made a key AI investment in Europe, tax investigations be damned.
  • Super polite grandma’s Google search gets results — and then some. Her courteous search request has gone viral — it even made Google smile.
  • Increased Increased Crawl Rate Not Sign of Google Panda or Algorithmic Issue Being Lifted.
  • Vanity Keyword TLD Domain Names Do Not Get Ranking Boost

listen-now-cranberry

Webcology #381 – Google like its 2011 – WordPress Instant Articles

Google Removes PageRank from Toolbar, Facebook Instant Articles Plug-in, AMP, and more

Air Date: March 10, 2016

New WordPress Plugin to create Facebook Instant Articles as Facebook announced that Instant Articles will be available to all publishers on April 12, 2016. To increase the number of publishers getting on board with Instant Articles, they have announced their own WordPress plugin to make articles Instant Articles friendly.

fb-instant-articlesInstant Articles is similar to AMP in that it creates an extremely mobile friendly version of a page or article that loads up to 10 times faster. Like the AMP plugin, the Instant Articles plugin will make articles that load faster, right within Facebook, rather than the publisher site.

This plugin makes it incredibly easy for publishers to come on board with Instant Articles, if they wish to use it. While there is full documentation, for those without a coding background, the plugin is an easy solution.

Plus Jim Hedger and Dave Davies discuss a query posed to fellow SEO Alan Bleiweiss that asks,

“Is there a way to allow Google to index our entire site, and have it show in organic results, EXCEPT for a specific geographic location? The exclusion is not content specific. I’d like the option to block a site from showing up in a certain metro area (say Phoenix) or even state (say Arizona).”

Also:

Podcast: Play in new window | Download

Webcology #380 – Google’s take on paid-ad SERPs – AMP plug-ins

Google’s take on Paid-Ad SERPs – AMP Plug-ins – Special guest host Thom Craver

Air Date: March 3, 2016

Jim Hedger and guest host Thom Craver, ‎Director of Analytics of Acronym Media discuss a wide range of SEO and Internet issues including:

newserps

  • Google’s reaction to the industry’s reaction to changes Google has made to desktop search engine results pages. Earlier, Google announced it was moving Ad-word paid advertising from the right side of search results to the four positions above the organic search results. Thom and Jim talk through the future of SERPs on the desktop,
  • Voice Search. One of Google’s next frontiers is conversational shopping and vocal search which would allow users to purchase products or take other on-site actions with the prompt of their voice and the push of a button,
  • Research suggests it proves positive effects of outgoing links,
  • AMP plug-ins now available in Joomla, Drupal and WordPress,
  • App indexing and the future of search, and,
  • Google’s new Hands Free payment app to let you buy stuff with your face

Also, happy anniversary to Dave and Mary Davies. Dave took the day off to give Mary a four day weekend anniversary.

Podcast: Play in new window | Download