Google Removes PageRank from Toolbar, Facebook Instant Articles Plug-in, AMP, and more
Air Date: March 10, 2016
New WordPress Plugin to create Facebook Instant Articles as Facebook announced that Instant Articles will be available to all publishers on April 12, 2016. To increase the number of publishers getting on board with Instant Articles, they have announced their own WordPress plugin to make articles Instant Articles friendly.
Instant Articles is similar to AMP in that it creates an extremely mobile friendly version of a page or article that loads up to 10 times faster. Like the AMP plugin, the Instant Articles plugin will make articles that load faster, right within Facebook, rather than the publisher site.
This plugin makes it incredibly easy for publishers to come on board with Instant Articles, if they wish to use it. While there is full documentation, for those without a coding background, the plugin is an easy solution.
Plus Jim Hedger and Dave Davies discuss a query posed to fellow SEO Alan Bleiweiss that asks,
“Is there a way to allow Google to index our entire site, and have it show in organic results, EXCEPT for a specific geographic location? The exclusion is not content specific. I’d like the option to block a site from showing up in a certain metro area (say Phoenix) or even state (say Arizona).”
Google’s reaction to the industry’s reaction to changes Google has made to desktop search engine results pages. Earlier, Google announced it was moving Ad-word paid advertising from the right side of search results to the four positions above the organic search results. Thom and Jim talk through the future of SERPs on the desktop,
Voice Search. One of Google’s next frontiers is conversational shopping and vocal search which would allow users to purchase products or take other on-site actions with the prompt of their voice and the push of a button,
Research suggests it proves positive effects of outgoing links,
AMP plug-ins now available in Joomla, Drupal and WordPress,
A fun interview show today with special guests Jennifer Slegg and Duane Brown.
Jennifer Slegg is the founder and editor of The SEM Post, which celebrates it’s first year anniversary this week. The SEM Post quickly became the practitioner’s daily, the must read for search marketers and SEOs. We invited Jen on to congratulate her and talk about the challenges of covering search over the last year.
PPC and Performance marketer Duane Brown from Unbounce.com comes on for the last half of the show to outline effective remarketing, a technique he called “Delightful Remarketing” at Mozcon last week. Dave Davies interviews Duane about the points he made during his presentation and draws some cool insights to think about when thinking about a large scale digital campaign.
Google Panda Slow Load and Content Delivery Networks and SEO
Air date: July 23, 2015
The world of search is getting far more interesting and creepier at the same time. Google is having technical difficulties. Bing is barely catching up and Yahoo is all over the place. Here’s a quick run down of this week’s show:
Google Panda Slow Load
Content Delivery Networks and SEO
XML Sitemap counts should be correct again in Google Search Console (WebmasterTools)
A/B Testing with Alan K’necht – Backyard Analytics Episode 6
Learn about the methodology and how to conduct A/B tests. In this episode Alan explores A/B testing for digital marketing effort with the analogy of how lettuce grows different in different parts of his garden.