The Power of The Handwritten Note

One must never underestimate the power a handwritten and mailed traditionally that a handwritten note has. In the age of where even a coherent email is being replaced by cryptic text messages and tweets, receiving something via traditional snail mail can have an enormous impact on your client or anyone you are trying to impress.
Fan Mail

Back in February, I was a guest lecturer to a Digital Marketing class at San Diego State University. The topic was “Measuring Social Media Efforts”.

The class was a lot of fun and a great success. Many of the students after the lecture connected with me on Twitter and on LinkedIn to say thanks and how much they appreciated the case study I presented. A few weeks after the class, I received a handwritten thank you note from the class professor and it made me feel like my efforts were truly appreciated by the professor. Then 10 days after receiving the professors thank you note, I received a package full of thank you notes from many of the students in the class.

It is hard to imagine the feeling I got as opened and saw all the note, or when I opened each individual note to read all the personalized messages. I know how much more effort it takes to write these notes out by hand instead of just sending a quick tweet or message on LinkedIn. This type of personal contact escalates the on-line social interactions to a new level. This simple effort will make my decision to be a guest lecturer at San Diego State University or other institution in the future much easier to say yes to, because I know it will be truly appreciated.

This same concept has to become part of all of our on-line engagements. It is through personal notes, that we and our organizations stop being impersonal on-line entities, and can become someone others want to do business with.

Let’s never forget the power of the handwritten note in the ever changing age of technology.

Posted in Alan K'necht social media by Alan K'necht. No Comments

Webcology #333 – Vanishing BitCoins, Doorway Pages, Google Mobile Algo

Air Date: March 19, 2015

The “‘scuse me, can you spare a few bitcoin for a fellow who’s down on his luck” edition.

  • Approximately 12 million worth of Bitcoin have vanished, along with the proprietors of the new Dark Market, Evolution.
  • Doorway Pages. Google calls back to 2008 to remind webmasters that doorway pages are discouraged.
  • The significance of Googles Mobile Friendly Algorithm.
  • Windows 10: the Internet Explorer lost and the rise of Spartan.

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Webcology #332 – Cyberlaw, Cyberbullying and the C51st State

Air Date: March 12, 2015

The “This is the C51st State” Edition

This was a special edition of Webcology. Canada’s government has proposed sweeping changes to Canada’s legal code in the guise of anti-terrorism legislation. Several opponents have suggested liking a post on Facebook could indicate support for a terrorist organization. In an age where personal privacy no longer exists and digital assumptions are easy to make, what does the proposed Bill C51 mean to webmasters and computers users?

Litigation lawyer Marck Donald from MF-Law in Toronto joins Jim Hedger and Dave Davies to discuss C51’s impact on Internet users. Mark also discusses structuring and proceeding with litigation surrounding cyber-bullying.

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About those SEO is Dead Articles

There have been numerous articles suggesting SEO is dead over the years. Having been a SEO for over fifteen years, I have seen a lot of change in venues, techniques, tactics, and in the signals used to inform search algorithms. I’ve written before that while SEO dyes frequently, it will never actually die. SEO is about using the most effective tools to make a website or web-content rank well on search engines. Given the increasing number of uses of search, SEO can never die. It can however change, as all things do.

What happens in chrysalis when a caterpillar transforms into a butterfly or moth? After, the emergent butterfly has a far larger and more varied world with a wider array of abilities to enjoy in its short lifespan. It is most certainly not a caterpillar anymore.

The same happens when humans mature from child to teen to adult. You’re the same being you were when you were five but you have radically different personalities, abilities, and responsibilities. When you were five, you got to discover everything and get a basic sense of how it works. In between childhood and adulthood you had a jarring but hopefully amazing period of mild-to-radical weirdness as you learned new and sometimes terrible truths about the world around you. As you grew into adulthood you started playing with increasingly sophisticated toys and making decisions with real implications. You started impacting the world around you in several different and often more meaningful ways. You started doing things so differently, there would be no question you were not the five year old at the start of the story.

At no point in the process did you or the caterpillar die though you both might have suffered from time to time. Such is metamorphosis and such is the way of everything, including SEO.

The better query is defining the role of SEO in a much wider integrated web marketing plan. SEO is about analysis, observation, analysis, testing, improvement, and more and more analysis. It covers a number of parts of the field and seeks to explain how they work together to improve search driven traffic. While the market defines SEOs as players, successful SEOs act as coaches, trainers, and on-field analysts. We’re hardly dead. It’s just as we’ve growing so fast we sometimes hardly recognize us.

Posted in Jim Hedger - SEO by Jim Hedger. No Comments

Webcology #331 – Google Going Mobile and The Homebrew Anniversary

Air Date: March 5, 2015

The “How many graphic designers do I have to beat before they start to optimize their images homebrewed?” edition

  • Google might stop crawling Ajax;
  • Google Going Mobile; Mobile Gets Its Own Index;
  • Google and the Great Goddess Veritas;
  • 40thAnniversary of when computer enthusiasts in Silicon Valley held the first meeting of the Homebrew Computer Club. Those members like Steve(s) Jobs and Wozniak would go on to have great influence on the development of the personal computer.

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Webcology #330 – Net Neutrality and the Common Carrier

Air Date: February 26, 2015

The “Jim takes a victory lap around the maypole of digital rights” edition.

Net Neutrality Rules!

The FTC is moving forward to classify the Internet as a public utility! By reclassifying ISPs as common carriers, the FTC has effectively mandated all signals must be given the same digital priority regardless of origin or content. This means the tradition of Net Neutrality continues except now it’s a law.

Also:

  • Irony thy name is Revenge Porn Dude. This guy named Craig Brittain is the man behind several revenge porn sites. Craig Brittain is a bit of a, umm, jerk. So he’s trying to whip out his ideas about digital law to protect himself and have his personal information removed from the Internet. In other news, Craig Brittain, the man behind several revenge porn sites, was able to exemplify the words Irony and Karma in the very same context. You have to be earning a lot of bad-person-points to do that.
  • Nobody is making money off YouTube. As it turns out, Google’s investment and maintenance costs are so high, and the ad revenues so low, virtually no one is making money at YouTube today.
  • Google issuing SLOW warnings for non-mobile friendly websites;
  • Google WebmasterTools is now warning about WordPress Plug-in Updates

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Webcology #329 – Google Insto, Silverfish Crapware, 5 Questions for Designers

Air Date: February 19, 2015

A “Google is Bouncier than this Gumbo Edition” Edition.

  • Google algo insto-update?
  • Lenovo Crapware Superfish;
  • 5 Questions Your Web Designer Should Ask You (and 5 More You Should Ask Them);
  • Twitter Finally Offers Multiple Logins for Sharing Twitter Accounts Without Sharing Passwords;
  • Net Neutrality Vote coming up next week!

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Webcology #328 – Google Search Impact Reports, RoboDog, and an Eavesdropping With Google Chrome

Webcology #328 – Google Search Impact Reports, RoboDog, and an Eavesdropping With Google Chrome

Air Date: February 12, 2015

Another of those Fun Fun Fun until Big Brother takes the Keyboard Away editions.

  • Google’s Search Impact Report Goes Live;
  • Expedia eats Orbitz in a newly competitive travel bidding environment;
  • Google’s got a  new Robot Dog. It’s spooky real.
  • Also a  New Google Chrome bug allows eavesdropping on conversation. Really.
    Krisitne Schachinger discusses wth Jim Hedger and Dave Davies how like Samsung,Google is able to eavesdrop as you browse on Chrome.

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Webcology #327 – The New SEO Audit Background Soundtrack -

The New SEO Audit Background Soundtrack – Google Regains Access to Twitter Feed

Air Date: February 5, 2015

Following complaints from several SEOs about push-back from clients, Jim introduces the new and quite like probably to be patented WebmasterRadio SEO Audit Background Soundtrack based on what client push-back often sounds like.

We also talk about:

  • Google, Microsoft, and Amazon paying to unblock ads,
  • Google is getting access to Twitter for inclusion in search results
  • A call to upgrade plug-ins for a vulnerability in the FancyBox Plugin for WordPress.

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Webcology #326 – Windows 10 Announced – Schmidtty luvs Stevie

Windows 10 Announced – Schmidtty luvs Stevie

Air Date: January 29, 2015

  • Exciting news from Microsoft as it unveils yet another part of its “move to the clouds” strategy, Windows 10
  • Google executive chairman Eric Schmidt says Steve Jobs is his hero
  • Wikileaks blasts Google for quietly handing emails to governments
  • Google says it fought gag orders in Wikileaks investigation

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