David Ogletree, founder of Web Marketing Experts Training
David Ogletree is a Google and Bing-certified Pay-Per-Click (PPC) advertising analyst, consultant, and trainer. With over 13 years of experience in the search engine marketing (SEM) industry, Dave brings an extensive knowledge of search engine optimization (SEO), PPC, and computer training to his unique online course offerings. In addition to teaching and developing course work and other programs, Dave continues to work as a high-level consultant for various businesses and organizations, small to large, throughout the United States and beyond. You can find out more about Dave’s consulting work and the various projects he takes on by going to our consulting page. (bio from WMEtraining.com)
Dave Davies and I spoke with David Ogletree about WME Training, the state of AdWords and PPC marketing, and his opinions on SEO in 2016. David has a long and respected history in the search marketing industry. His insights on paid search marketing are invaluable to PPC practitioners and advertisers.
As a technical practice and marketing channel, Search Engine Optimization has built credibility over the years but spammers, poorly trained SEOs, and black-hat practitioners continue give it a bad name.
Jim Hedger and Dave Davies discuss a recent Search Engine Land article by Patrick Stox who wrote, “As much as the SEO industry wants to grow up and shed the shady reputation it had in the past, it seems many don’t want to change and still cast a shadow over the industry. For every company doing things right, it seems there are many more who have not updated their practices or still want to take shortcuts.”
It’s a good article and, for a week where little happened in search, a fun topic for the show.
The big news this week was big changes to Google’s Keyword Planner this week as Google restricts access to those with AdWords accounts as reports say Google has turned off access to those that use the tool without being an active advertiser with a currently active campaign.
Larry Kim founded WordStream in 2007. He bootstrapped the company by providing internet consulting services while funding/managing a team of engineers and marketers to develop and sell software for search engine marketing automation. (bio snippet from WordStream.com)
WordStream founder and current CTO, Larry Kim, dropped by Webcology for a wide ranging interview on statistics, demographics, analytics and web marketing. Kim is a long term web marketer with incredible insights on how to extract consumer data from social media applications like Facebook and LinkedIn, and how to use that information to radically increase conversions in any given campaign. Dave Davies ran into Larry after his Conversion Conference 2016 presentation, “4 Ridiculously Awesome Ways That Search & Social Ads Magnify CRO by 3-5x”. Larry began his presentation with noting, “… small changes usually result in small changes. Sometimes you need to make bold decisions to get significant results”.
He further notes the importance of knowing what a conversion is. A lead that doesn’t convert actually costs money so if a change drives unqualified leads it’s not a good change. The interview lasts about thirty five minutes and was a truly interesting and fun conversation.
A slow tech week made interesting by a big buy. Earlier this week, Microsoft dropped a cool $26.6Billion on the business focused social network so Webcology opened with the simple question,
We followed with stories on:
Air Date: March 10, 2016
New WordPress Plugin to create Facebook Instant Articles as Facebook announced that Instant Articles will be available to all publishers on April 12, 2016. To increase the number of publishers getting on board with Instant Articles, they have announced their own WordPress plugin to make articles Instant Articles friendly.
Instant Articles is similar to AMP in that it creates an extremely mobile friendly version of a page or article that loads up to 10 times faster. Like the AMP plugin, the Instant Articles plugin will make articles that load faster, right within Facebook, rather than the publisher site.
This plugin makes it incredibly easy for publishers to come on board with Instant Articles, if they wish to use it. While there is full documentation, for those without a coding background, the plugin is an easy solution.
Plus Jim Hedger and Dave Davies discuss a query posed to fellow SEO Alan Bleiweiss that asks,
“Is there a way to allow Google to index our entire site, and have it show in organic results, EXCEPT for a specific geographic location? The exclusion is not content specific. I’d like the option to block a site from showing up in a certain metro area (say Phoenix) or even state (say Arizona).”
Air Date: March 3, 2016
Jim Hedger and guest host Thom Craver, Director of Analytics of Acronym Media discuss a wide range of SEO and Internet issues including:
Also, happy anniversary to Dave and Mary Davies. Dave took the day off to give Mary a four day weekend anniversary.
Air Date: August 20, 2015
Air Date: August 13, 2015
Air date: August 6, 2015