A fun interview show today with special guests Jennifer Slegg and Duane Brown.
Jennifer Slegg is the founder and editor of The SEM Post, which celebrates it’s first year anniversary this week. The SEM Post quickly became the practitioner’s daily, the must read for search marketers and SEOs. We invited Jen on to congratulate her and talk about the challenges of covering search over the last year.
PPC and Performance marketer Duane Brown from Unbounce.com comes on for the last half of the show to outline effective remarketing, a technique he called “Delightful Remarketing” at Mozcon last week. Dave Davies interviews Duane about the points he made during his presentation and draws some cool insights to think about when thinking about a large scale digital campaign.
Google Panda Slow Load and Content Delivery Networks and SEO
Air date: July 23, 2015
The world of search is getting far more interesting and creepier at the same time. Google is having technical difficulties. Bing is barely catching up and Yahoo is all over the place. Here’s a quick run down of this week’s show:
Google Panda Slow Load
Content Delivery Networks and SEO
XML Sitemap counts should be correct again in Google Search Console (WebmasterTools)
A/B Testing with Alan K’necht – Backyard Analytics Episode 6
Learn about the methodology and how to conduct A/B tests. In this episode Alan explores A/B testing for digital marketing effort with the analogy of how lettuce grows different in different parts of his garden.
Annotations and the Art of Analytics – Backyard Analytics Episode 4
How to annotate and what you should be annotating so you can make sense of your analytic data 1 week, 1 month, 3 months or more from now. Alan K’necht covers the importance and what types of information must be captured and annotated to better understand your digital analytic reports.
Data Sampling and the Healthy Lawn – Backyard Analytics Episdoe 3
In this episode of Backyard Analytics. Alan K’necht explores the concept of “Data Sampling” buy trying to estimate how many blades are in his lawn and how many blades per square foot represent a healthy lawn. Learn how to calculate how many blades of grass on a football field through data sampling.
Jim Hedger talks to co-host Dave Davies about a story about Stephen Hawking suggesting philosophy is dead in a digital age explaining that it’s like when Vroomfondle and Majikthise, representatives of the Amalgamated Union of Philosophers, Sages, Luminaries, and other Professional Thinking Persons confronted Deep Thought about answering the ultimate question about life, the universe, and everything.