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Facebook Contest Changes – HoA with Annalise Kaylor

Posted by on August 29, 2013 at 3:33 pm

Facebook changes the rules again. Many community managers greeted the Facebook contest changes with delight. No longer will Facebook require the use of a 3rd party app to run a contest on a brand’s Facebook page. Likes, comments, and shares can constitute as a valid contest entry. This news isn’t as good as it might […]

Digital Marketing Insights – A Fun Way to Share Knowlege

Posted by on July 17, 2013 at 12:53 pm

Over the last six months, Digital Always Media has worked with Search News Central, Firestarter Media and, The Sparkle Agency to produce a series of video conversations on topics relating to the digital marketing sector. Our latest, recorded yesterday features three extremely clever SEOs, each focused on different types of websites, to discuss the differences […]

Social Media Measurement Hangout

Posted by on June 10, 2013 at 4:32 pm

Measuring the Size of Your Social Campfire Earlier today, Digital Always Media partner Alan K’necht and Firestarter Social Media President Michelle Stinson Ross cohosted a one hour, Search News Central Hangout discussing how to think about and measure the value of your social media engagements. Joining Alan and Michelle are, Kevin Mullett, Director of Visibility […]

Elements of Google Plus – Part Seven: Authorship

Posted by on April 12, 2013 at 12:00 pm

You’ve probably noticed that with certain search results, an image of the author appears directly below the link. This is known as Authorship, and is one of the most important elements of Google Plus. In this installment, we’ll look at the easiest way to establish Authorship in Google Plus, and explain why it’s in your […]

New Changes for Google Plus

Posted by on March 7, 2013 at 10:26 am

Aiming to take the wind out of the sail of Facebook’s announcement of changes to their Newsfeed later today, Google announced three changes to their social media platform yesterday. The most noticeable change is the re-sizing of the Cover Photo button. The photo size can now be up to 2120 by 1192 pixels and in 16:9 ratio […]

Elements of Google Plus – Part Six: Ripples

Posted by on January 31, 2013 at 4:17 pm

Ripples – The New Metric of 2013 Ripples are an interactive feature that tracks how posts or URLs are shared through Google and the Google Plus network. Valuable to both users and marketers, the Ripple feature demonstrates not only what we’re sharing, but how, when, and with whom. Launched in fall 2011, Ripples has stayed […]

Elements of Google Plus – Part Five: Hangouts

Posted by on January 23, 2013 at 4:23 pm

The Hangout feature is possibly the most useful and underrated elements of Google’s social platform. Its versatility and ease of use make it ideal for both professional and personal work. For use on computers, tablets or mobiles (through the Google Plus app), there are two functions in the Hangout section to serve your needs: Hangouts […]

Elements of Google Plus – Part Four: Communities

Posted by on January 18, 2013 at 2:49 pm

The community feature is exactly that – an ability to discover, interact and become a part of various communities in the Google Plus world. With a wide variety of interests and groups to choose from, it’s a great way to increase interactions with others, while learning more about a subject that interests you. If you’re […]

Google Plus and Search Marketers

Posted by on January 17, 2013 at 12:23 pm

They say it’s an identity engine. Privacy advocates might have problems with the overall plan but the only way to truly organize the world’s information and make it universally accessible and useful is to understand how the world’s information relates to how it is created and used. I realize that statement sounds clunky. When watching […]

Elements of Google Plus – Part Three: Photos

Posted by on January 14, 2013 at 10:24 am

The image functions in G+ have many more functions than its social media predecessors. This installation explores the many functions of G+’s Photo section, and shows you how to make the most of it.  Geo-tagging and location mapping If Exif information is available in your pictures (usually embedded by digital cameras), G+ provides the option […]