Jim Hedger – SEO

Danny Sullivan Retires – Digital Knowledge for the Intelligence Era

Posted by on June 30, 2017 at 10:43 am

Danny Sullivan Retires – Digital Knowledge for the Intelligence Era Air Date: June 29, 2017   Kristine Schachinger joins me to talk about the news of the week, including: Danny Sullivan announced his quasi-retirement earlier this week. Danny is widely regarded as the Godfather of the SEO industry. Danny is the founder of Search Engine […]

SEO for Personal Assistant Devices

Posted by on April 6, 2017 at 7:00 pm

Air date: April 6, 2017 The show covered a wide range of topics including: Personalized Assistant Devices and SEO “The future is PASO (Personal Assistance Search Optimization) – John E. Lincoln. Digital marketers should know where PAs get their information. If you accept the premise that the future of SEO is all about PAs and […]

ClickZ Dies – On the death of SES – ClickZ

Posted by on September 8, 2016 at 11:41 pm

Sad but not unexpected news in the industry today as the granddaddy of major search marketing conferences, Search Engine Strategies died quietly with no public announcement. Founded in 1999, SES brought search engines and webmasters or site-owners together. For many older members of the SEO community, myself included, SES was the space where they caught […]

Webcology #402 – The Four Daily Habits of Successful SEOs

Posted by on August 11, 2016 at 6:48 pm

The Four Daily Habits of Successful SEOs Air Date: August 11, 2016 Dave Davies and I discuss our own SEO work habits following an article in Search Engine Land by John E. Lincoln titled The 4 daily habits of the most successful SEOs. Here are John’s four essential habits, with some of our ideas added […]

Webcology #401 – Google Giveth and Google Taketh Away?

Posted by on August 4, 2016 at 6:55 pm

Google Giveth and Google Taketh Away? Air date: August 4, 2016 It was a busy week in search, at least as related to Google. We had, in no particular order: Google’s possible reversal of last week’s algorithm update No loss of PageRank for any 3xx redirect How Google Treats Subdomains vs. Subdirectories in 2016 Singular and plural words can be […]

Webcology #400 – Machine Learning and Trying to Predict Google Rankings

Posted by on July 22, 2016 at 12:42 pm

Machine Learning and Trying to Predict Google Rankings Air date: July 21, 2016   Jim Hedger and Dave Davies speak with JR Oakes, Director of Strategy for Consultwebs, an agency that specializes in online marketing for law firms throughout the United States and internationally. JR wrote a piece in Search Engine Land on machine learning, “An experiment […]

Webcology #399 – WME Training founder David Ogletree

Posted by on July 15, 2016 at 11:09 am

WME Training founder David Ogletree on AdWords, Pay per Click, and SEO Air date: July 14, 2016 News round-up: Air BnB taking housing stock out of communities Pokemon Go – Pokemongo • WTF? Marketing boom for small businesses with lures or gyms Amazing for augmented reality applications. Will Penguin Ever Launch? Poll being taken at SE RoundTable Pop-ups […]

Webcology #398 – Is SEO as Dirty as Ever?

Posted by on July 8, 2016 at 11:11 am

Is SEO as Dirty as it’s Ever Been? Air date: July 7, 2016 As a technical practice and marketing channel, Search Engine Optimization has built credibility over the years but spammers, poorly trained SEOs, and black-hat practitioners continue give it a bad name. Jim Hedger and Dave Davies discuss a recent Search Engine Land article […]

Webcology #396 – Larry Kim on Demographic Data

Posted by on June 23, 2016 at 5:20 pm

Gaining Demographic Data In Relation to Your Facebook and Email Lists, an Interview with WordStream founder Larry Kim Air date: June 23, 2016 Larry Kim founded WordStream in 2007. He bootstrapped the company by providing internet consulting services while funding/managing a team of engineers and marketers to develop and sell software for search engine marketing […]

Webcology #395 – Why Would Microsoft Buy LinkedIn?

Posted by on June 16, 2016 at 5:34 pm

Why Would Microsoft Buy LinkedIn? Air date: June 16, 2016 A slow tech week made interesting by a big buy. Earlier this week, Microsoft dropped a cool $26.6Billion on the business focused social network so Webcology opened with the simple question, Why Would Microsoft Buy LinkedIn? We followed with stories on: Google search analytics report adds the […]