Alan K’necht (@aknecht) is a founding partner at Digital Always Media Inc. and previously was president of K’nechtology Inc., an Internet strategy & analytics consulting and training company. In addition to his duties at DAM, Alan is a on-line lecturer for the University of San Francisco’s on-line Internet marketing and Digital Analytics programs. In 2012 became the subject lead for the Digital Analtyics program.
In 2010 he published his 1st book, the award winning “The Last Original Idea – A Cynic’s View to Internet Marketing“. Over the years, K’necht has helped implement web analytic and Internet marketing solutions. Clients have included Canada’s Federal Government, the US Navy, Inter-American Development Bank, Toyota Canada, various media organizations, several ecommerce companies and a wide array of other businesses.
He is a co-host of the popular Social Media Marketing industry Twitter chat, #SocialChat, which typically reaches a potential weekly audience in excess of over 700,000. #SocialChat happens every Monday night at 9pm Eastern. To join in on the conversation, simply follow the hashtag or this link http://tweetchat.com/room/SocialChat
Through digital/web analytics, K’necht has always helped clients measure and maximize their Return on Investment (ROI) for their web site marketing initiatives. K’necht is an internationally published columnist, who has been interviewed by numerous publications and media outlets including: The Wall Street Journal, Globe & Mail, National Post, CBC radio, CanWest Global News and WebmasterRadio.FM.
Alan has spoken at Internet, search and analytics industry conferences around the world. Past keynotes and event addresses including Search Engine Strategies, Search Marketing Expo, PubCon, eMetrics, Socialize, All Facebook, WebBuilder, Webtrends, a variety of organizations and various association events. He is available to speak on topics ranging from search and social media marketing to the evolution of the Internet.