Attract, Retain, Convert

Digital Always Media’s job is to make your business findable and marketable on the Internet. More than a general search engine marketing firm, Digital Always Media is a full service online consultancy specializing in technical web marketing and creative visitor conversion.

SEO/SEM
Digital Asset Marketing and Management

Search Marketing Services

  • SEO Analysis
  • PPC Analysis
  • PPC Implementation and Management
  • Search Marketing Strategy and Implementation
  • Website Optimization
  • Keyword Research and Determination
  • Content Creation
  • Link Building
  • Competitive Analysis
  • Landing Page Optimization and Testing
  • Website and/or template redesign
  • Local Search Optimization
  • In-House Training and Distance Support

Our process involves a lot of research, writing, hands-on service and/or the development of a collaborative working relationship with your IT team. We take large and small clients on a 6, 12, or 18 month contract basis.
Please contact us for more information.

SMM

Social Media and Recommendation Marketing

Consumers are looking for you in Twitter, Facebook, FourSquare, Yelp, and other social recommendation websites. Your business needs to communicate with your customers, neighbors and communities. Digital Always Media specializes in helping you gather attention and interest driven traffic through social media.

Social Media presence is increasingly important for search engine placements as Google and Bing continue to integrate real-time events and social recommendations into search result pages.

Social Media Services

  • Social Media Presence and Reputation Analysis
  • Social Media Strategy and Training
  • Facebook Page and Twitter Profile establishment
  • Ancillary Profile establishment
  • Social Media Marketing Strategy
  • Content Creation
  • Social Reputation Monitoring
  • Social Recommendation Promotions
  • In-house or Distance Training and Support

Our goal is to leave you and your staff with the skills and assets to expand and promote successful social media efforts.  We take large and small clients on a 6, 12, or 18 month contract basis.
Please contact us for more information.

Web Marketing Analytics

How is your website performing? Digital Always Media founding partner Alan K’necht is one of the recognized industry pioneers in web marketing analytics. From singular campaign metrics to a full scale audit of your websites, shopping cart and other web properties, Digital Always Media can unravel the historic and current story told by your website visitors.

Analytic Services

  • Historic to Current Website Performance
  • Pay per Click Performance Analysis
  • Keyword Analysis and Recommendation
  • Google Analytics and Webmaster Tools
  • Strategic Business Analysis
  • Competitor Analysis
  • Third Party Analytics Software Recommendation and Implementation
  • Monthly or Quarterly Reporting
  • In-house or Distance Training

Our process involves a lot of research, writing and necessitates the development of a collaborative working relationship with your IT team. We take large and small clients on a 6, 12, or 18 month contract basis.

Please contact us for more information.

Digital Marketing Training

Most of the long term hands-on work involved in search and social marketing can be conducted by in-house staff. Digital Always Media provides in-house training and distance learning services for clients who want to improve or sustain their online marketing efforts.

Inhouse Training

Digital Always Media will bring our knowledge and skills to you and your staff in our 1 – 7 day training sessions. Each training session is custom made to suit the needs and goals of each client.

  • 1 day – 1 week of sessions
  • Tailored SEO, PPC and/or Social Media Marketing Overview
  • Classroom and/or Hands-on SEO, PPC and Social Media Training
  • All training sessions include:
    - Planning a Search Marketing Campaign
    - Keyword Discovery and Analytics
    - The Basics of SEO (Advanced SEO training is also available)
    - Content Creation
    - Information Architecture
    - Usability and Accessibility Concerns
    - Landing Page Development
    - Using and Understanding Analytics

Distance Training

Using Skype, PowerPoint and GoToMeeting, Digital Always Media can provide long-distance training for you and your team.

  • 1 hour – Full day sessions
  • Tailored SEO, PPC and/or Social Media Marketing Overview
  • Classroom style SEO, PPC and/or Social Media Training
  • All training sessions include:
    - Planning a Search Marketing Campaign
    - Keyword Discovery and Analytics
    - The Basics of SEO (Advanced SEO training is also available)
    - Content Creation
    - Information Architecture
    - Usability and Accessibility Concerns
    - Landing Page Development
    - Using and Understanding Analytics

Developing custom designed training sessions involves a lot of research, writing and necessitates the development of a collaborative working relationship.

Please contact us for more information.

Alan K’necht to speak at eMetrics Marketing Optimization Summit – Apr 25

Alan will be discussing Social Media analytics on the "Social Media Metrics: Drive with Care" panel at the Toronto eMetrics Marketing Optimization Summit (April 23 - 26).

Hear Jim Hedger’s views and interviews on Webcology @WebmasterRadio.FM

Digital Always Media Creative Partner, Jim Hedger takes a look at the business and technique of web marketing on Webcology, live each Thursday at 2pm Eastern, 11am Pacific on WebmasterRadio.FM.

FEATURED BOOK : The Last Original Idea

Purchase Alan K'necht's new book called The Last Original Idea.

The Last Original Idea actually is an original idea - highly unusual in a world where "recycle" is the order of the day. It takes a light hearted look at the state of Internet marketing today and traces back each of the elements to its historical roots, clearly demonstrating that companies who understood the mistakes of the past were able to be profitable in the present. Others are a mere memory, lost in cyber-space.