Google Analytics Level 1

Google Analytics Level 1

(1 Day and 2 Day Courses Available)

Google Analytics offers a wealth of information about your website but it is only useful if you know how to use it. This introductory look at Google Analytics gives participants a guided tour through the GA environment focusing on the most critical analytic elements and web metrics.

For serious web developers and marketers, learning how to use Google Analytics is like learning how to read. This course covers everything you’ll need to know to competently find and understand critical information about site visitors.

We Cover the following and more:

  • Optimizing your Google Analytics for more accurate reporting
  • The why and how to create multiple profiles
  • Use of filters to create focused analtyic profiles
  • Marketing campaign tagging
  • Configuration of analtyics to evaluate marketing efforts
  • Use of goals and conversion points for ROI analysis
  • Funnel creation and evaluation to help optimization on-line conversion
  • Introduction to report filtering

Of Interest to:

  • Website Developers
  • SEOs and Online Marketers
  • Bloggers and Writers
  • C-Level executives
  • Marketing Teams
  • Ecommerce Website Owners

Please note: Participants will be required to establish or use an active profile at Google

Contact DAM for a quote or to book a workshop