End-User Analytics

Web Analytics for the End-User

(1 and 2 Day Training Workshops Available)

This hands-on web analytics workshop is designed for people who need to analyse website data. Taught on-site at your facility, the Web Analytics for the End-User workshop moves you well beyond unique visitor counts to setting complicated ROI metrics.

We can customize/tailor this training for a variety of web analytic products. In the past these have included Webtrends, Google Analytics and, Omniture SiteCatalyst.

We Cover the following and more:

  • Optimizing your analytics for more accurate reporting
  • Use of filters to create focused analtyic profiles
  • Configuration of analtyics to evaluate marketing efforts
  • Use of goals and conversion points for ROI analysis
  • Funnel creation and evaluation to help optimization on-line conversion

Of Interest to:

  • SEO Managers
  • E-Commerce Managers, site owners
  • CFOs
  • Account Managers

Contact DAM for a quote or to book a workshop