Web Analytics for the End-User
(1 and 2 Day Training Workshops Available)
This hands-on web analytics workshop is designed for people who need to analyse website data. Taught on-site at your facility, the Web Analytics for the End-User workshop moves you well beyond unique visitor counts to setting complicated ROI metrics.
We can customize/tailor this training for a variety of web analytic products. In the past these have included Webtrends, Google Analytics and, Omniture SiteCatalyst.
We Cover the following and more:
- Optimizing your analytics for more accurate reporting
- Use of filters to create focused analtyic profiles
- Configuration of analtyics to evaluate marketing efforts
- Use of goals and conversion points for ROI analysis
- Funnel creation and evaluation to help optimization on-line conversion
Of Interest to:
- SEO Managers
- E-Commerce Managers, site owners
- Account Managers