Up The Down Escalator

Up the Down Escalator

(Available as a 1 day or 2 day on-site workshop)

This workshop is ideal for marketing conferences, trade shows, in-house training, corporate executive retreats or for anyone within the organization who has contact with customers or represents the company in public. This includes the sales and marketing team(s), designers, webmasters, senior management and executives. This workshop is designed for anyone who wants to understand how the major social marketing platforms work, and how to measure progress and success in social marketing. All popular social marketing platforms are covered including; Facebook, Twitter, Google Plus, YouTube, Pinterest and Instagram.

This workshop is based upon the highly regard industry article published at Search Engine Journal by DAM partner Alan K’necht entitled “Up the Down Escalator of Social Marketing

The workshop is comprised of a series of lectures followed by hands-on workshop time. Some of the topics covered include:

  • Creating a structured methodology to understand exactly how successful social marketing campaigns should operate
  • Defining key measurement points along other social market path
  • Learn to develop the appropriate Key Performance Indicators for each measurement point that will resonate with C-level and senior management
  • View really life examples of when social marketing is done right & done wrong

This workshop can be customized to meet the specific needs of your organization.

Of Interest to:

  • Conference Organizers
  • In-house marketing teams
  • Sales and marketing teams
  • Web designers
  • Social media community managers
  • Senior management and executives

Contact DAM for a quote or to book a workshop