SES Chicago Day 2 Keynote – The Impact of Converged Media


Creating Campaigns That Count: The Impact of Converged Media

Technology and social media platforms continue to evolve. To keep up, brands must combine paid, owned, and earned media into a cohesive marketing campaign. But with so many tools, channels, and devices to work with, how do marketers invest their resources and budgets effectively? How do businesses work with these different forms of media across various channels to get the best ROI?

SES Chicago Day 2 Keynote

Join this lively debate with some of the industry’s leading thinkers, who will share their thoughts on how to be a winner in this constantly changing landscape.

  • Moderator:
    Mike Grehan, Publisher, ClickZ & Search Engine Watch, Producer, SES Conference & Expo

 



Alan K'necht

Alan is a founding partner at Digital Always Media. His focus is on Digital Analytics and Social Media Marketing. Alan's goal "To help business maximize their return of digital marketing by ensuring management knows the data they're receiving is accurate and that their team knows how apply this knowledge correctly.

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