Creating Campaigns That Count: The Impact of Converged Media
Technology and social media platforms continue to evolve. To keep up, brands must combine paid, owned, and earned media into a cohesive marketing campaign. But with so many tools, channels, and devices to work with, how do marketers invest their resources and budgets effectively? How do businesses work with these different forms of media across various channels to get the best ROI?
Join this lively debate with some of the industry’s leading thinkers, who will share their thoughts on how to be a winner in this constantly changing landscape.
Mike Grehan, Publisher, ClickZ & Search Engine Watch, Producer, SES Conference & Expo
Daina Middleton, Global Chief Executive Officer, Performics
Adam Singer, Analytics Advocate, Google
Kevin Lee, CEO, Didit